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Most popular Italian influencers on Instagram 2018

Most-followed Italian influencers on Instagram as of March 2018

by Statista Research Department, last edited Jul 2, 2019
Most popular Italian influencers on Instagram 2018 As reported by InfluencerDB, Gianluca Vacchi (DJ by profession) was the most-followed influencer on the photo sharing app platform Instagram, with 11.4 million followers as of March 2018, followed by Mariano Di Vaio (with six million followers) and Alessia Marcuzzi (with three million followers).
Frequency of social media usage

 As reported by a 2018 survey, 61 percent stated that they used social media every day continuously, while only 6.4 percent reported that they never use it. Additionally, Instagram was the third most used social media platform in Italy in 2018.  

Data protection

Despite the big passion for social media platforms, Italians do seem concerned about data privacy. According to a survey, only 30 percent of the respondents trusted the social networks very much or fairly much regarding their personal data handling. Additionally, 87 percent of the respondent of a survey stated that social media should have stricter regulations due to sensible content.
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Most-followed Italian influencers on Instagram as of March 2018

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by Statista Research Department, last edited Jul 2, 2019
As reported by InfluencerDB, Gianluca Vacchi (DJ by profession) was the most-followed influencer on the photo sharing app platform Instagram, with 11.4 million followers as of March 2018, followed by Mariano Di Vaio (with six million followers) and Alessia Marcuzzi (with three million followers).
Frequency of social media usage

 As reported by a 2018 survey, 61 percent stated that they used social media every day continuously, while only 6.4 percent reported that they never use it. Additionally, Instagram was the third most used social media platform in Italy in 2018.  

Data protection

Despite the big passion for social media platforms, Italians do seem concerned about data privacy. According to a survey, only 30 percent of the respondents trusted the social networks very much or fairly much regarding their personal data handling. Additionally, 87 percent of the respondent of a survey stated that social media should have stricter regulations due to sensible content.
Show more
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