Most popular Italian influencers on Instagram 2019

As reported by InfluencerDB, Chiara Ferragni was the most-followed influencer on the photo sharing app platform Instagram, with 17.8 million followers as of December 2019, followed by Gianluca Vacchi (with 14.5 million followers) and Fedez (with 8.7 million followers).

Frequency of social media usage

 As reported by a 2018 survey, 61 percent of Italian users stated that they used social media every day continuously, while only 6.4 percent reported that they never use it. Additionally, Instagram was the third most used social media platform in Italy in 2018.  

Data protection

Despite the big passion for social media platforms, Italians do seem concerned about data privacy. According to a survey, only 30 percent of the respondents trusted the social networks very much or fairly much regarding their personal data handling. Additionally, 87 percent of the respondent of a survey stated that social media should have stricter regulations due to sensible content.

Most-followed Italian influencers on Instagram in December 2019

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Release date

December 2019



Survey time period

December 2019

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Statistics on "Influencer marketing in Italy"

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