UK food influencers with the most Instagram followers 2019

Gordon Gram is the most popular United Kingdom (UK) based food-related influencer on Instagram according to influencerdb.net, with approximately 7.75 million followers. Jamie Oliver claimed second place, with close to 7.6 million followers.

Instagram in the United Kingdom

    Instagram’s reach has been increasing steadily in the United Kingdom, overtaking the likes of Twitter in recent years. While parent company Facebook is still ahead in terms of market share, Instagram is extremely successful at attracting younger users. Instagram users also hold high appeal to advertisers. We Are Flint revealed in a survey conducted in 2018, that that 52 percent of respondents earning 48,000 British pounds or more were Instagram users, compared with 35 percent of those earning between 14,000 British Pounds and 21,000 British pounds. 

Leading UK Instagram influencers

Marzia Bisognin (itsmarziapie) is the most-followed UK influencer, excluding accounts of ‘traditional’ celebrities, with 5.2 million followers. British YouTuber Marcus Butler sits in second position with 3.6 million followers. Excluding Instagram’s company account, Football superstar Cristiano Ronaldo owns the most-followed account on Instagram, with a whopping 160.23 million followers.

Most-followed United Kingdom (UK) food-related influencers on Instagram as of December 2019

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Source

In cooperation with
InfluencerDB
Release date

January 2020

Region

United Kingdom

Survey time period

2019

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