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Cold brew coffee sales in the U.S. 2015-2017

Sales of cold brew coffee in the United Sates in 2015 and 2017 (in million U.S. dollars)

by Jan Conway, last edited Aug 30, 2019
Cold brew coffee sales in the U.S. 2015-2017 Cold brew coffee is one of the hottest new trends in the U.S. coffee market. Between 2015 and 2017, sales of cold brew coffee in the United States jumped from about 8.28 million U.S. dollars to over 38 million U.S. dollars. Worldwide, the market was valued at 321 million U.S. dollars in 2017.

Why Cold Brew Coffee?

Cold brew coffee is hardly a recent invention, but it has become a fixture in coffee shops as well as in households in the United States. The concept is simple: coffee grounds are steeped in cold water overnight or for an entire day instead of using hot water to brew the coffee. As a result, the flavor is considerably less acidic and bitter than regular brewed coffee. In addition, cold brew coffee is said to have a higher average caffeine content than regular coffee.

Coffee Consumption Demographics in the United States

The amount of coffee consumed on a daily basis by Americans depends on several factors. While some coffee consumers need a cup of coffee first thing in the morning, every morning, other coffee drinkers prefer to only consume coffee when they feel particularly tired. In the United States, coffee consumption tends to increase with age, with 18 and 19 year olds typically consuming one cup of coffee per day and the average American aged 70 years and older drinking over three cups of coffee per day. Coffee consumption also varies with gender, with men drinking more coffee on average than women in the United States.
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Sales of cold brew coffee in the United Sates in 2015 and 2017 (in million U.S. dollars)

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