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Consumer trust of potential gluten-free symbols United Kingdom (UK) in 2015

If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*

Consumer trust of potential gluten-free symbols United Kingdom (UK) in 2015 This statistic shows the results of a survey in which respondents were asked if a gluten-free symbol was to be introduced on food products, how much would they trust it given its backing or authorization by certain bodies in the United Kingdom (UK) in 2015. A majority of 58 percent of respondents would completely trust a logo certified by Allergy UK, followed by 57 percent for Coeliac UK.
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If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*

Wouldn't trustTrust to a certain extentTrust completely
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Wouldn't trustTrust to a certain extentTrust completely
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Description

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This statistic shows the results of a survey in which respondents were asked if a gluten-free symbol was to be introduced on food products, how much would they trust it given its backing or authorization by certain bodies in the United Kingdom (UK) in 2015. A majority of 58 percent of respondents would completely trust a logo certified by Allergy UK, followed by 57 percent for Coeliac UK.
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Release date
May 2016
Region
United Kingdom
Survey time period
August 2015
Number of respondents
288 respondents
Method of interview
Online survey
Supplementary notes
* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.
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Statistics on "Free-from foods in the United Kingdom (UK)"
  • Overview
  • Gluten-free
  • Dairy-free
  • Consumer insights
  • Allergies and intolerances
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