Consumer subgroups of natural and organic personal care products Europe 2016

This statistic shows the consumer subgroups of natural and organic personal care products in Europe in 2016. A majority of 45 percent of respondents belong to the 'rather an external focus' category, in which consumers want to avoid a negative outcome for others, followed by the 'risk avoidance' group at 35 percent.

Consumer subgroups of natural and organic personal care products in Europe in 2016*

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Source

Release date

February 2017

Region

Europe

Survey time period

2016

Number of respondents

900 respondents

Age group

25-65 years

Special properties

Females from France, Italy, Germany, Sweden, UK and Poland; only women who take into account presence of natural and organic ingredients when purchasing cosmetics

Method of interview

Online survey

Supplementary notes

Date of access is date of release.

* The source defines the consumer subgroups as follows:
Rather an external focus: need to avoid negative outcomes for others, eg. animals, planet, other people.
Risk avoidance: need to avoid harm for themselves, eg. no chemical ingredients.
Part of who I am: need to avoid artificiality in all aspects of life.

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