Sales revenue of Japanese online retailer Rakuten FY 2013-2018

In fiscal year 2018, the revenue of online retailer Rakuten, Inc. amounted to more than 3.4 trillion Japanese yen, up from about 1.76 trillion yen in fiscal year 2013. The B2C e-commerce market in Japan reached a value of almost 18 trillion Japanese yen in fiscal year 2018.

Sales revenue of the Japanese e-commerce retailer Rakuten, Inc. from fiscal years 2013 to 2018

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Release date

September 2019



Survey time period

fiscal years 2013 to 2018; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Supplementary notes

The figures provided in the report by Mitsui Fudosan are based on the annual securities reports and other released materials of the mentioned companies.
The source provides the information that the figures for Rakuten are the total handling volume, while those for other companies are the sales volume. Rakuten's handling volume includes digital contents business and electronic settlement business etc. The figures have no continuity from the previous year since 2015 because the target projects have been changed.

Data prior to FY 2015 come from previous reporting.
1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of January 2020.
Values have been rounded.

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