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Valentine's Day spending in the U.S. 2004-2019

Valentine's Day spending in the United States from 2004 to 2019 (in billion U.S. dollars)*

by Emma Bedford, last edited Aug 20, 2019
Valentine's Day spending in the U.S. 2004-2019 Valentine’s Day consumer spending was estimated to reach approximately 20.7 billion U.S. dollars in the United States in 2019. This would be an all-time high spending record, with sales gradually increasing year-on-year since 2004, when sales amounted to around 12.8 billion U.S. dollars.

Valentine’s Day origins

Falling on February 14th every year, Valentine’s Day, also known as Saint Valentine’s Day, is recognized as a celebration of romantic love all around the world. The holiday originated as a Western Christian feast day honoring Saint Valentinus. Nowadays, around half of Americans celebrate Valentine’s Day.

Valentine’s Day spending habits

For those who celebrate Valentine’s Day and purchase gifts for their loved ones, jewelry tops the list in terms of planned spending – U.S. shoppers were expecting to spend 3.9 billion U.S. dollars in total on jewelry in 2019. An evening out ranked second in terms of consumer spending, with an estimated 3.5 billion dollars spent on this occasion. Although jewelry came on out on top when it comes to spending, it only ranked third when U.S. consumers were surveyed on the ideal Valentine’s gifts to receive. Chocolate, candy or any other food treat took the top spot in the recent survey and flowers came in second place.
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Valentine's Day spending in the United States from 2004 to 2019 (in billion U.S. dollars)*

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