Social media activities of internet users to connect with brands in the United States as of 3rd quarter 2016

U.S. social media usage by internet users to connect with brands 2016 This statistic presents the social media activities of internet users to connect with brands in the United States as of the third quarter of 2016, sorted by degree of social media usage. During the survey period, 36 percent of light social media users stated that they followed some of their favorite brands or retailers on social media to find out more about products and services.
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Light social media usersMedium social media usersHeavy social media users
Find out about products and services36%36%39%
Receive exclusive offers, coupons or other discounts31%31%35%
Show support for my favorite companies or brands24%25%29%
Rate or review a product or service23%23%25%
Gain access to VIP or members-only events16%17%20%
Light social media usersMedium social media usersHeavy social media users
Find out about products and services36%36%39%
Receive exclusive offers, coupons or other discounts31%31%35%
Show support for my favorite companies or brands24%25%29%
Rate or review a product or service23%23%25%
Gain access to VIP or members-only events16%17%20%
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Description Source More information
This statistic presents the social media activities of internet users to connect with brands in the United States as of the third quarter of 2016, sorted by degree of social media usage. During the survey period, 36 percent of light social media users stated that they followed some of their favorite brands or retailers on social media to find out more about products and services.
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Release date
January 2017
Region
United States
Survey time period
Q3 2016
Method of interview
Online interview
Supplementary notes
Light social media users = less than 1 daily hour of social media
Medium social media users = 1-2 daily hours of social media
Heavy social media users = 3+ daily hours of social media

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