U.S. social media usage by internet users to connect with brands 2016

Social media activities of internet users to connect with brands in the United States as of 3rd quarter 2016

by J. Clement, last edited Feb 12, 2018
U.S. social media usage by internet users to connect with brands 2016 This statistic presents the social media activities of internet users to connect with brands in the United States as of the third quarter of 2016, sorted by degree of social media usage. During the survey period, 36 percent of light social media users stated that they followed some of their favorite brands or retailers on social media to find out more about products and services.
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Social media activities of internet users to connect with brands in the United States as of 3rd quarter 2016

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Light social media usersMedium social media usersHeavy social media users
Find out about products and services36%36%39%
Receive exclusive offers, coupons or other discounts31%31%35%
Show support for my favorite companies or brands24%25%29%
Rate or review a product or service23%23%25%
Gain access to VIP or members-only events16%17%20%
Light social media usersMedium social media usersHeavy social media users
Find out about products and services36%36%39%
Receive exclusive offers, coupons or other discounts31%31%35%
Show support for my favorite companies or brands24%25%29%
Rate or review a product or service23%23%25%
Gain access to VIP or members-only events16%17%20%
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by J. Clement, last edited Feb 12, 2018
This statistic presents the social media activities of internet users to connect with brands in the United States as of the third quarter of 2016, sorted by degree of social media usage. During the survey period, 36 percent of light social media users stated that they followed some of their favorite brands or retailers on social media to find out more about products and services.
Show more
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