Returning goods purchased online in Denmark 2018, by product category

This survey shows the return rate of online purchased goods in Denmark in 2018, by product category. The category which came first on the list as most commonly returned, according to over five percent of participants was clothes, footwear and jewelery. The category which was least commonly returned was consumables, food and drinks, according to under one percent of respondents.

Share of online shoppers who returned goods in Denmark in 2018, by product category

Share of respondents
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Release date

February 2019



Survey time period

January, 1 to December, 31, 2018

Number of respondents

14,554 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Original survey question: "Beholdte du varen/varerne du købte? / Did you keep the goods you purchased?"
"Hvilken vare eller tjeneste købte du senest på nettet?" / "What product or service have you bought recently online?"

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