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Usage of ad blocking software in the United Kingdom (UK) 2017, by demographic
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Usage of ad blocking software in the United Kingdom (UK) 2017, by demographic
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by demographic. The survey found that 38 percent of respondents aged between 18 and 24 years stated that they were currently using an ad blocker.
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
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Description
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This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by demographic. The survey found that 38 percent of respondents aged between 18 and 24 years stated that they were currently using an ad blocker.
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- Show publisher information
- Release date
- March 2017
- Region
- United Kingdom
- Survey time period
- February 1-2, 2017
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "And do you currently use software/apps on any of your personal devices (e.g. laptop, smartphone etc.) that allows you to block adverts on the internet?"
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United Kingdom
- Survey time period
- February 1-2, 2017
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "And do you currently use software/apps on any of your personal devices (e.g. laptop, smartphone etc.) that allows you to block adverts on the internet?"
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Digital advertising in the United Kingdom (UK)
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Studies
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- Digital advertising in the U.S.
- Digital advertising in Europe
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- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- IAB Report on 2017 Digital Advertising Spend
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Statistics on "Digital advertising in the United Kingdom (UK)"
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- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
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- What do you feel are the biggest mobile opportunities for publishers?
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- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017
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- Annual turnover of services to buildings and landscape activities in Italy in 2016 (in 1,000 euros), by sector
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