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Usage of ad blocking software in the United Kingdom (UK) 2019, by demographic
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by demographic
This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2019 broken down by demographic. The survey found that 37 percent of respondents aged between 18 and 24 years stated that they were currently using an ad blocker.
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by demographic
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Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- United Kingdom
- Survey time period
- February 21-22, 2019
- Number of respondents
- 2,034 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "And do you currently use software/apps on any of your personal devices (e.g. laptop, smartphone etc.) that allows you to block adverts on the internet?"
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United Kingdom
- Survey time period
- February 21-22, 2019
- Number of respondents
- 2,034 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "And do you currently use software/apps on any of your personal devices (e.g. laptop, smartphone etc.) that allows you to block adverts on the internet?"
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- Market overview
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016Digital share of advertising spending in selected countries 2014-2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*Digital display ad spending in the UK H1 2016, by industry
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016Most effective paid digital advertising methods in the United Kingdom (UK) 2016
- Market leaders
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019Leading digital & specialist ad agencies in the United Kingdom (UK) 2019
- Performance metrics
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)Online ads: video completion and click through rates UK 2017, by ad length
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
- What sources do you use to identify the best brands?*Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
- Mobile advertising market
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- What are the primary mobile challenges for publishers?Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
- What do you feel are the biggest mobile opportunities for publishers?Key mobile advertising opportunities for publishers in the United Kingdom (UK) 2016
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016Consumer opinion on how to improve mobile ads in the UK 2016
- Ad blocking
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Proportion of UK adults using ad blocking technology from March 2015 to February 2019Ad block usage penetration in the United Kingdom (UK) 2015-2019
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by demographicUsage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by typeUsage of ad blocking software in the United Kingdom (UK) 2019, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2019
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Switching off ad blocker when requested in the United Kingdom (UK) 2016, by site type
- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Adblocking: penetration rate in Latin America 2016, by country
- Adblocking penetration rate in the United Kingdom 2015-2016, by device
- Switching off ad blocker if requested in the United Kingdom (UK) 2016, by age
- Adblocking: browsers used by adblock plug-ins users 2014
- Adblocking: number of users 2013-2015, by browser
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Share of internet users using adblock software in Europe Q2 2015
- Share of internet users using adblock software in Spain Q2 2014-Q2 2015
- Leading reasons for ad blocking usage in Canada 2015
- Share of internet users using adblock software in Portugal Q2 2014-Q2 2015
- Share of internet users using adblock software in Greece Q2 2014-Q2 2015
- Brand ad recall by U.S. internet users 2015, by format and device
- Perception of offensive online content endorsement by brands 2017, by age
- Revenue share of trade magazines in Canada 2009-2013
- Export value of agriculture products & food from Sweden into Czech Republic 2012-2017
- Forecast: revenue gams and toy manufacture Austria 2008-2020
- Digital advertising in Latin America
- Ad blocking
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Digital Advertising 2020
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- IAB Report on 2017 Digital Advertising Spend
- Banner advertising in the United Kingdom
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