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Social network profile creation in the United Kingdom (UK) 2019, by age group

Based on a survey conducted in 2018, the following statistic depicts the creation of social networking profiles among internet users in the United Kingdom (UK), by age group. It was found that 94 percent of respondents aged 16 to 24 years reported having a profile on social media sites or apps, accounting for the largest demographic across all surveyed age groups.

Decline of Facebook as a platform

Data released in May 2019 by the same authority revealed that while most of the main social networking sites have been growing in popularity, the use of Facebook has been in decline. Launched in 2004, the social media site was used often by 86 percent of UK respondents in 2013. This had fallen to 58 percent by 2018, relative to the growing use of WhatsApp and to a lesser extent Instagram, YouTube and Snapchat, all of which offer a tailored social media experience compared to Facebook’s multi-function approach. This however, does not undermine Facebook’s dominance as the number of its product users worldwide (including that of Instagram and WhatsApp) has been growing steadily, reaching nearly 3 billion by the first quarter of 2020.

The rise of alternative messenger apps

As consumer concern over data sharing and privacy continues to rise, an increasing number of social messenger users are leaving Facebook-owned WhatsApp for alternatives such as Telegram, Signal, and Threema. Telegram, the most popular alternative to WhatsApp and Facebook Messenger had 400 million monthly active users as of October 2019 and was the fifth most popular messaging app globally.

Share of respondents who had a profile on social media networking platforms in the United Kingdom (UK) in 2019, by age group*

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Source

Release date

June 2020

Region

United Kingdom

Survey time period

September to November 2019

Number of respondents

1,293 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"I'd now like to ask you some questions about social media - so using websites or apps like Facebook, Twitter, Instagram, SnapChat and YouTube. Do you have a social media profile or account on any sites or apps?" single coded.

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