Most important aspects of online business reviews according to U.S. users 2019

During an November 2019 survey, 58 percent of respondents stated that the recency of an online review was one of the most important considerations when judging a local business based on reviews. The overall star rating was also important to 57 percent of respondents.

When judging a local business on reviews, what do you pay attention to?

Share of respondents
Overall star rating57%
Quantity of reviews50%
If the business responds to reviews39%
Length and detail37%
If reviews include photos32%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019


United States

Survey time period

November 2019

Number of respondents

1,005 respondents

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "User-generated content"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.