Most important aspects of online business reviews according to U.S. users 2019

During an November 2019 survey, 58 percent of respondents stated that the recency of an online review was one of the most important considerations when judging a local business based on reviews. The overall star rating was also important to 57 percent of respondents.

When judging a local business on reviews, what do you pay attention to?

Share of respondents
Recency58%
Overall star rating57%
Quantity of reviews50%
Legitimacy49%
Sentiment43%
If the business responds to reviews39%
Length and detail37%
If reviews include photos32%
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Source

Release date

December 2019

Region

United States

Survey time period

November 2019

Number of respondents

1,005 respondents

Method of interview

Online survey

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