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UGC content impact on online shoppers in the U.S. 2017

Published by Statista Research Department, Jan 28, 2021
This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.

Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

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Sources

Release date

June 2017

Region

United States

Survey time period

March 2017

Number of respondents

1,070 respondents

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.

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Topics

Online reviewsDigital advertising in the U.S.Digital advertising formats in the U.S.Influence marketingSocial sharing
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