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UGC content impact on online shoppers in the U.S. 2017
UGC content impact on online shoppers in the U.S. 2017
Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017
by J. Clement,
last edited
Feb 6, 2018
This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017
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| Strongly agree | Somewhat agree | Neither agree nor disagree | Somewhat disagree | Strongly disagree | |
|---|---|---|---|---|---|
| Increases my purchasing confidence | 30% | 43% | 22% | 3% | 2% |
| Improves customer feedback | 30% | 41% | 25% | 3% | 2% |
| Is more interesting than content created by the brand | 26% | 39% | 29% | 4% | 2% |
| Creates a more authentic shopping experience | 24% | 43% | 28% | 3% | 2% |
| Encourages me to engage with a brand | 19% | 42% | 32% | 6% | 2% |
| Helps me identify trending products | 16% | 32% | 40% | 9% | 3% |
| Strongly agree | Somewhat agree | Neither agree nor disagree | Somewhat disagree | Strongly disagree | |
|---|---|---|---|---|---|
| Increases my purchasing confidence | 30% | 43% | 22% | 3% | 2% |
| Improves customer feedback | 30% | 41% | 25% | 3% | 2% |
| Is more interesting than content created by the brand | 26% | 39% | 29% | 4% | 2% |
| Creates a more authentic shopping experience | 24% | 43% | 28% | 3% | 2% |
| Encourages me to engage with a brand | 19% | 42% | 32% | 6% | 2% |
| Helps me identify trending products | 16% | 32% | 40% | 9% | 3% |
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Description
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More information
by J. Clement,
last edited
Feb 6, 2018
This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 1,070 respondents
- Age group
- 18 years and older
- Special properties
- who made an online purchase in the past 12 months
- Method of interview
- Online survey
- Supplementary notes
-
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 1,070 respondents
- Age group
- 18 years and older
- Special properties
- who made an online purchase in the past 12 months
- Method of interview
- Online survey
- Supplementary notes
-
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.
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Statistics on "User-generated content"
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- Which of the following things have you done on a tablet in the past 4 weeks?Activities on tablet in the U.S. 2018
- What kinds of social media do you use regularly?Social media usage by platform type in the U.S. 2019
- Which of these things have you done on social media in the past 4 weeks?Social media activities in the U.S. 2019
- Share of users in the United States who post content to select social media platforms on a weekly basis as of 3rd quarter 2019U.S. weekly social media content posting 2019, by platform
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- Gaming video content (GVC)
The most important statistics
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- Gaming video content (GVC) revenue worldwide from 2016 to 2019 (in billion U.S. dollars)Gaming video content revenue worldwide 2016-2019
- Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)Gaming video content platforms revenue worldwide 2018
- Time spent watching gaming video content (GVC) in the United States in 2019, by age groupTime spent watching GVC in the U.S. in 2019, by age
- Frequency of watching gaming video content (GVC) in the United States as of 2019, by age groupFrequency of watching GVC in the U.S. 2019, by age
- Average monthly consumer spend on donations to gaming video content (GVC) in the United States in 2019, by age group (in U.S. dollars)Average donations to gaming video content in the U.S. 2019, by age
- Number of minutes spent watching content on Twitch worldwide from 2012 to 2018 (in billions)Number of minutes spent watching Twitch content worldwide 2012-2018
- Photos and selfies
The most important statistics
- Instagram accounts with the most followers worldwide as of September 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
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- Most popular posts on Instagram as of November 2019, by number of likes (in millions)Instagram: most popular posts as of November 2019
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- Online reviews
The most important statistics
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- Share of Amazon shoppers in the United States who trust product reviews on Amazon as of February 2019U.S. Amazon shopper product review trust 2019
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Statistics
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- Most popular 2013 books on Goodreads.com as of July 2013
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- Ways that U.S. users find consumer electronics product reviews 2012
- Social network profile creation in the United Kingdom (UK) 2018, by age group
- Greece: distribution of social media usage to share content 2016, by frequency
- Share of U.S. internet users who find and share photos in 2013, by gender
- Share of U.S. internet users who create and share photos in 2013, by age
- Share of U.S. internet users who find and share videos in 2013, by gender
- Poland: distribution of social media usage to share content 2016, by frequency
- France: distribution of social media usage to share content 2016, by frequency
- Croatia: distribution of social media usage to share content 2016, by frequency
- Portugal: distribution of social media usage to share content 2016, by frequency
- Ireland: distribution of social media usage to share content 2016, by frequency
- Leading European countries by mobile share of national rottentomatoes.com views 2015
- U.S. smartphone video recording frequency 2014
- Reasons to share hot beverage pictures on social media in Japan 2017
- Online audience distribution of carbuyer.co.uk in GB 2016, by household income
- Digital video and season's greetings in the United States 2014
Statistics on "User-generated content - Overview"
- Media usage in an online minute 2019
- Leading mobile-first online activities worldwide 2019
- Activities on laptop/ detachable/ convertible in the U.S. 2018
- Activities on PC in the U.S. 2018
- Activities on tablet in the U.S. 2018
- Social media usage by platform type in the U.S. 2019
- Social media activities in the U.S. 2019
- U.S. weekly social media content posting 2019, by platform
Statistics on "User-generated content - Video"
- Hours of video uploaded to YouTube every minute 2007-2019
- Most popular YouTube content categories 2018, by uploads
- Most popular YouTube content categories 2018, by views
- Average YouTube video length 2018, by category
- Frequency of U.S. adults vlogging 2018
- Frequency of U.S. viewers watching vlogs on social media 2018, by type
- Frequency of U.S. adults watching vloggers on social media 2018
- Frequency of U.S. adults watching vloggers on social media 2018, by gender
- Frequency of U.S. adults watching vloggers on social media 2018, by age group
- Average number of vloggers U.S. viewers watch each week 2018, by age group
- Leading categories of products in haul influencer videos on YouTube 2018
- Leading categories of products in unbox influencer videos on YouTube 2018
Statistics on "User-generated content - Gaming video content (GVC)"
- YouTube: most subscribed gaming channels 2019
- Games reviewed gaming influencers on YouTube worldwide 2018
- Gaming video content revenue worldwide 2016-2019
- Gaming video content platforms revenue worldwide 2018
- Time spent watching GVC in the U.S. in 2019, by age
- Frequency of watching GVC in the U.S. 2019, by age
- Average donations to gaming video content in the U.S. 2019, by age
- Number of minutes spent watching Twitch content worldwide 2012-2018
- Distribution of time spent watching selected games online Q1 2018, by platform
Statistics on "User-generated content - Photos and selfies"
- Instagram accounts with the most followers worldwide 2019
- Number of monthly active Instagram users 2013-2018
- Daily active users of Instagram Stories 2019
- Instagram: distribution of global audiences 2019, by age and gender
- Instagram: most popular posts as of November 2019
- Most instagrammed tourist attractions worldwide 2018
- Daily active users of Snapchat 2014-2019
- Snapchat usage frequency in the United States 2019
- Share of U.S. adults who are familiar with the term selfie 2018
- Share of U.S. adults who have taken a selfie 2018, by age group
- Share of U.S. adults who have taken a selfie 2018, by gender
- U.S. adults who consider acceptable to take selfies in certain situations 2018
- U.S. adults who consider unacceptable to take selfies in certain situations 2018
- Pinterest: number of monthly active users worldwide 2016-2019
- Most pinned topics on Pinterest 2018
Statistics on "User-generated content - Online reviews"
- Common ways online shoppers worldwide research unfamiliar digital retailers 2019
- Sources of inspiration for new products in the U.S. 2019
- Sources of information about products in the U.S. 2019
- Attitudes towards online shopping in the U.S. 2019
- Important characteristics of online shops for U.S. consumers 2018
- Key factors for U.S. users to shop via Amazon 2019
- U.S. Amazon shopper product review trust 2019
- Number of online product reviews expected by U.S. digital shoppers 2019, by age
- Trust in online customer reviews 2014-2018
- U.S. device preference for reading online reviews 2018
- Types of information procured by U.S. consumers via smartphone vs in-store 2019
- Cumulative number of reviews submitted to Yelp 2009-2018
- Number of user reviews and opinions on TripAdvisor worldwide 2014-2018
- Number of user-generated reviews on Goodreads 2012-2019
Further related statistics
- Reasons why U.S. internet users might not trust an online review 2012
- Most popular 2013 books on Goodreads.com as of July 2013
- Number of registered members on Foursquare 2010-2014
- Most-reviewed books on Goodreads.com as of August 2012
- Ways that U.S. users find consumer electronics product reviews 2012
- Social network profile creation in the United Kingdom (UK) 2018, by age group
- Greece: distribution of social media usage to share content 2016, by frequency
- Share of U.S. internet users who find and share photos in 2013, by gender
- Share of U.S. internet users who create and share photos in 2013, by age
- Share of U.S. internet users who find and share videos in 2013, by gender
- Poland: distribution of social media usage to share content 2016, by frequency
- France: distribution of social media usage to share content 2016, by frequency
- Croatia: distribution of social media usage to share content 2016, by frequency
- Portugal: distribution of social media usage to share content 2016, by frequency
- Ireland: distribution of social media usage to share content 2016, by frequency
- Leading European countries by mobile share of national rottentomatoes.com views 2015
- U.S. smartphone video recording frequency 2014
- Reasons to share hot beverage pictures on social media in Japan 2017
- Online audience distribution of carbuyer.co.uk in GB 2016, by household income
- Digital video and season's greetings in the United States 2014
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