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UGC content impact on online shoppers in the U.S. 2017
UGC content impact on online shoppers in the U.S. 2017
Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017
This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017
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| Strongly agree | Somewhat agree | Neither agree nor disagree | Somewhat disagree | Strongly disagree | |
|---|---|---|---|---|---|
| Increases my purchasing confidence | 30% | 43% | 22% | 3% | 2% |
| Improves customer feedback | 30% | 41% | 25% | 3% | 2% |
| Is more interesting than content created by the brand | 26% | 39% | 29% | 4% | 2% |
| Creates a more authentic shopping experience | 24% | 43% | 28% | 3% | 2% |
| Encourages me to engage with a brand | 19% | 42% | 32% | 6% | 2% |
| Helps me identify trending products | 16% | 32% | 40% | 9% | 3% |
| Strongly agree | Somewhat agree | Neither agree nor disagree | Somewhat disagree | Strongly disagree | |
|---|---|---|---|---|---|
| Increases my purchasing confidence | 30% | 43% | 22% | 3% | 2% |
| Improves customer feedback | 30% | 41% | 25% | 3% | 2% |
| Is more interesting than content created by the brand | 26% | 39% | 29% | 4% | 2% |
| Creates a more authentic shopping experience | 24% | 43% | 28% | 3% | 2% |
| Encourages me to engage with a brand | 19% | 42% | 32% | 6% | 2% |
| Helps me identify trending products | 16% | 32% | 40% | 9% | 3% |
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Description
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This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
Show more- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 1,070 respondents
- Age group
- 18 years and older
- Special properties
- who made an online purchase in the past 12 months
- Method of interview
- Online survey
- Supplementary notes
-
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 1,070 respondents
- Age group
- 18 years and older
- Special properties
- who made an online purchase in the past 12 months
- Method of interview
- Online survey
- Supplementary notes
-
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.
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Statistics on "User-generated content"
- Overview
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- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Typical social media posts of adults in the United States as of June 2016U.S. adults typical social media posts 2016
- Digital device usage for selected online content activities worldwide as of 2nd half 2017, by deviceDigital content access of internet users worldwide 2017, by device
- Types of personal information and images shared digitally by global internet users as of January 2017Leading digitally shared content worldwide 2017
- Video
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- Most popular YouTube channels as of January 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube gaming channels as of December 2018, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2018
- Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age groupU.S. YouTube video content preference 2016, by age group
- Share of internet users worldwide who uploaded or shared a video online in the last month as of 3rd quarter 2017, by age groupGlobal online video upload and sharing 2017, by age group
- Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by genderShare of U.S. YouTube users who create and share videos 2017, by gender
- Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by age groupShare of U.S. YouTube users who create and share videos 2017, by age group
- About how often do you post personal photos or videos on Facebook?Facebook: frequency of posting personal photos or videos in the U.S. 2016
- About how often do you post personal photos or videos on Facebook?Facebook: frequency of posting personal photos or videos in the U.S. 2016, by gender
- Photos and selfies
The most important statistics
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Frequency of Snapchat use in the United States as of January 2018Snapchat usage frequency in the United States 2018
- Online reviews
The most important statistics
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017Digital resource shopping influence in the U.S. 2017
- Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017UGC content impact on online shoppers in the U.S. 2017
- Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age groupOnline brand discovery through recommendations on social media 2017, by age group
- Percentage of global internet users who post reviews online as of 3rd quarter 2017, by age groupGlobal internet users posting reviews online 2017, by age
- Share of online shoppers in the United States who have posted online product reviews as of March 2017, by age groupU.S. online shoppers who have posted online reviews 2017, by age group
- Share of online shoppers in the United States who have posted online product reviews as of March 2017, by genderU.S. online shoppers who have posted online reviews 2017, by gender
- Primary reasons why internet users in the Unites States leave online reviews as of January 2017Reasons for U.S. internet users to leave online reviews 2017
- Number of registered members on Goodreads from May 2011 to March 2019 (in millions)Goodreads: number of registered members 2011-2019
- Advertising and marketing
The most important statistics
- Which of these business types have you read online customer reviews for?Online customer review consumption 2016, by business type
- How do online customer reviews affect your opinion of a local business?Effect of online reviews on local business customer opinion 2017
- Do you trust online customer reviews as much as personal recommendations?Trust in online customer reviews 2014-2017
- Have you reviewed or recommended a local business to people you know by any of the following methods in the last 12 months?Methods to review and recommend local businesses 2016
- How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
- How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016
- Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?Female U.S. user preference of brand versus user-generated beauty content videos 2017
- Which of the following sources have you used to read online reviews within the last six months about products and service providers?Leading types of online review sources in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reasons why U.S. internet users might not trust an online review 2012
- Most-reviewed books on Goodreads.com as of August 2012
- Ways that U.S. users find consumer electronics product reviews 2012
- Number of registered members on Foursquare 2010-2014
- Most popular 2013 books on Goodreads.com as of July 2013
- Social network profile creation in the United Kingdom (UK) 2017, by age group
- Austria: distribution of social media usage to share content 2016, by frequency
- Spain: distribution of social media usage to share content 2016, by frequency
- Greece: distribution of social media usage to share content 2016, by frequency
- Poland: distribution of social media usage to share content 2016, by frequency
- France: distribution of social media usage to share content 2016, by frequency
- Share of U.S. internet users who find and share videos in 2013, by gender
- Croatia: distribution of social media usage to share content 2016, by frequency
- Portugal: distribution of social media usage to share content 2016, by frequency
- Ireland: distribution of social media usage to share content 2016, by frequency
- Distribution of review readers in the Netherlands 2017, by price of the product
- GB: online audience distribution of photobucket.com 2018, by educational attainment
- Uploading self-created content to the internet in Turkey 2008-2016
- GB: online audience distribution of thoughtcatalog.com 2018 by educational attainment
- Share of people who have posted a user review online in Norway 2015, by age group
Studies
- User-generated content
- User-generated content in the United Kingdom (UK)
- User-generated content in the European Union (EU)
- Online reviews
- Instagram
- Snapchat
- Tumblr
- Social content sharing
- Bazaarvoice CGC Index Volume 2
- Facebook User-Generated Content Benchmark Report 2017
- Twitter in the United Kingdom (UK)
- Social media usage in the United States
- Facebook
- Google
- Twitter
Statistics on "User-generated content"
- Media usage in an internet minute as of June 2018
- Typical social media posts of adults in the United States as of June 2016
- Digital device usage for selected online content activities worldwide as of 2nd half 2017, by device
- Types of personal information and images shared digitally by global internet users as of January 2017
- Most popular YouTube channels as of January 2019, ranked by number of subscribers (in millions)
- Most popular YouTube gaming channels as of December 2018, ranked by number of subscribers (in millions)
- Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group
- Share of internet users worldwide who uploaded or shared a video online in the last month as of 3rd quarter 2017, by age group
- Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by gender
- Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by age group
- About how often do you post personal photos or videos on Facebook?
- About how often do you post personal photos or videos on Facebook?
- About how often do you post personal photos or videos on Facebook?
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Frequency of Snapchat use in the United States as of January 2018
- Frequency of Snapchat use in the United States as of February 2018, by age group
- Share of adults in the United States who are familiar with the word selfie as of August 2018
- Share of adults in the United States who have ever taken a selfie as of August 2018, by age group
- Share of adults in the United States who have ever taken a selfie as of August 2018, by gender
- Share of adults in the United States who think it is acceptable to take a selfie in various circumstances as of August 2018
- Share of adults in the United States who think it is unacceptable to take a selfie in various circumstances as of August 2018
- Number of monthly active Pinterest users from September 2015 to September 2018 (in millions)
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017
- Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017
- Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group
- Percentage of global internet users who post reviews online as of 3rd quarter 2017, by age group
- Share of online shoppers in the United States who have posted online product reviews as of March 2017, by age group
- Share of online shoppers in the United States who have posted online product reviews as of March 2017, by gender
- Primary reasons why internet users in the Unites States leave online reviews as of January 2017
- Number of registered members on Goodreads from May 2011 to March 2019 (in millions)
- Number of user-generated reviews on Goodreads from February 2012 to March 2019 (in millions)
- Number of registered members participating in the annual Goodreads reading challenge from 2011 to 2019 (in millions)
- Number of check-ins by registered members on Foursquare locations from August 2011 to August 2017 (in millions)
- Cumulative number of reviews submitted to Yelp from 2009 to 2017 (in millions)
- Which of these business types have you read online customer reviews for?
- How do online customer reviews affect your opinion of a local business?
- Do you trust online customer reviews as much as personal recommendations?
- Have you reviewed or recommended a local business to people you know by any of the following methods in the last 12 months?
- How often do consumers seek out visual content prior to purchase?
- How often do consumers seek out visual content from other consumers prior to purchase?
- Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?
- Which of the following sources have you used to read online reviews within the last six months about products and service providers?
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
- Feature and functionality importance when visiting brand manufacturer's website according to online shoppers in the United States as of June 2017
- Reasons why U.S. internet users might not trust an online product or service review as of April 2012
- Most-reviewed books on Goodreads.com as of August 2012, ranked by number of user-generated reviews (in 1,000)
- Ways that U.S. internet users find consumer electronics product reviews in September 2012
- Number of registered members on Foursquare from December 2010 to October 2014 (in millions)
- Most popular books published in 2013 that people have added to Goodreads as of July 2013
- Share of respondents who had a profile on social media networking platforms in the United Kingdom (UK) in 2017, by age group*
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Percentage of U.S. internet users who share videos they have found elsewhere online as of October 2013, by gender
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Do you use an online social network for instance to share pictures videos, movies, etc.?
- Do you use an online social network for instance to share pictures videos, movies, etc?
- Distribution of review readers in the Netherlands in 2017, by price of the product
- Distribution of the online audience of photobucket.com in Great Britain (GB) in 2018, by educational attainment
- Share of individuals who upload self-created content to any website to be shared in Turkey from 2008 to 2016
- Distribution of the online audience of thoughtcatalog.com in Great Britain (GB) in 2018, by educational attainment
- Share of people who have posted a user review online in Norway in 2015, by age group
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