This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017
Characteristic
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
Increases my purchasing confidence
30%
43%
22%
3%
2%
Improves customer feedback
30%
41%
25%
3%
2%
Is more interesting than content created by the brand
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website. Values may not add up to 100 percent due to rounding.
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TurnTo. (June 19, 2017). Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017 [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/253371/ways-online-customer-reviews-affect-opinion-of-local-businesses/
TurnTo. "Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017." Chart. June 19, 2017. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/253371/ways-online-customer-reviews-affect-opinion-of-local-businesses/
TurnTo. (2017). Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/253371/ways-online-customer-reviews-affect-opinion-of-local-businesses/
TurnTo. "Impact on User-generated Content Such as Customer Reviews and Ratings According to Online Shoppers in The United Sates as of March 2017." Statista, Statista Inc., 19 Jun 2017, https://www.statista.com/statistics/253371/ways-online-customer-reviews-affect-opinion-of-local-businesses/
TurnTo, Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017 Statista, https://www.statista.com/statistics/253371/ways-online-customer-reviews-affect-opinion-of-local-businesses/ (last visited August 15, 2022)
