UGC content impact on online shoppers in the U.S. 2017

Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

by J. Clement, last edited Feb 6, 2018
UGC content impact on online shoppers in the U.S. 2017 This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
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Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

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Strongly agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeStrongly disagree
Increases my purchasing confidence30%43%22%3%2%
Improves customer feedback30%41%25%3%2%
Is more interesting than content created by the brand26%39%29%4%2%
Creates a more authentic shopping experience24%43%28%3%2%
Encourages me to engage with a brand19%42%32%6%2%
Helps me identify trending products16%32%40%9%3%
Strongly agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeStrongly disagree
Increases my purchasing confidence30%43%22%3%2%
Improves customer feedback30%41%25%3%2%
Is more interesting than content created by the brand26%39%29%4%2%
Creates a more authentic shopping experience24%43%28%3%2%
Encourages me to engage with a brand19%42%32%6%2%
Helps me identify trending products16%32%40%9%3%
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by J. Clement, last edited Feb 6, 2018
This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.
Show more
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