Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

Loading statistic...
Strongly agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeStrongly disagree
Increases my purchasing confidence30%43%22%3%2%
Improves customer feedback30%41%25%3%2%
Is more interesting than content created by the brand26%39%29%4%2%
Creates a more authentic shopping experience24%43%28%3%2%
Encourages me to engage with a brand19%42%32%6%2%
Helps me identify trending products16%32%40%9%3%
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
About This Statistic

This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "User-generated content"

  • Overview
  • Video
  • Photos and selfies
  • Online reviews
  • Advertising and marketing
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions