UGC content impact on online shoppers in the U.S. 2017

Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

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Sources

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Release date

June 2017

Region

United States

Survey time period

March 2017

Number of respondents

1,070 respondents

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.

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Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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