UGC content impact on U.S. online shoppers 2017

This statistic gives information on the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30 percent of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.

Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

Characteristic	Strongly agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Strongly disagree
Increases my purchasing confidence	30%	43%	22%	3%	2%
Improves customer feedback	30%	41%	25%	3%	2%
Is more interesting than content created by the brand	26%	39%	29%	4%	2%
Creates a more authentic shopping experience	24%	43%	28%	3%	2%
Encourages me to engage with a brand	19%	42%	32%	6%	2%
Helps me identify trending products	16%	32%	40%	9%	3%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

June 2017

More information

Region

United States

Survey time period

March 2017

Number of respondents

1,070 respondents

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.

Citation formats