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Top growing baby product categories on Amazon.com in the U.S. 2016
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Year-on-year growth of the most popular baby product categories on Amazon.com in the United States in 2016
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- Release date
- May 2017
- Region
- United States
- Survey time period
- 2016
- Region
- United States
- Survey time period
- 2016




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- Global Overview
- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*Global baby care products market value worldwide from 2018 to 2026
- Market value of the baby diaper market worldwide in 2016 and 2024 (in billion U.S. dollars)Market value of the baby diapers market worldwide 2016-2024
- Market value of the disposable diapers market worldwide in 2014 and 2019 (in billion U.S. dollars)Market value of the disposable diapers market worldwide 2014-2019
- Number of Mothercare stores worldwide as of March 2018, by regionNumber of Mothercare stores worldwide in 2018, by region
- U.S. Retail Sales
- Leading baby product categories in the United States in 2018, by sales (in million U.S. dollars)Top baby product categories in the U.S. by sales 2018
- Estimated market revenue of baby care products in the U.S. from 2014 to 2025 (in billion U.S. dollars)U.S. baby care products market revenue 2014-2025
- Estimated market share of baby care products in the U.S. in 2015 and 2025, by product typeU.S. baby care product market share by type 2015-2025
- Market revenue of baby diapers in North America from 2012 to 2022, by product (in million U.S. dollars)Market revenue of baby diapers in North America by product 2012-2022
- Distribution of baby diapers sales in the United States in 2016 and 2017, by sales channelShare of diapers sales in the United States by sales channel 2016 and 2017
- Leading baby wipes brands in the United States in 2016, based on sales (in million U.S. dollars)Leading baby wipes brands in the U.S. based on sales 2016
- Sales growth of leading baby care and safety accessory vendors in the United States in 2016 (change to prior sales year)Sales growth of leading baby care product vendors in the U.S. 2016
- Leading Companies
- Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)P&G: baby, feminine and family care sales worldwide 2011-2018
- Procter & Gamble's (P&G) market share of disposable baby diapers, baby wipes and training pants worldwide from 2013 to 2024*P&G's global market share of baby diapers 2013-2024
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)Kimberly-Clark: global baby and child care product sales 2011-2018
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*Kimberly-Clark's global market share of baby care 2012-2024
- Johnson & Johnson's baby care sales worldwide from 2011 to 2018 (in million U.S. dollars)Johnson & Johnson's global baby care sales 2011-2018
- Johnson & Johnson's share of the baby care market worldwide from 2013 to 2021*Johnson & Johnson's share of the baby care market worldwide 2013-2021
- Consumer Behavior
- U.S. population: Do you use baby oil and baby lotion?Usage of baby oil and baby lotion in the U.S. 2018
- U.S. population: Who uses baby oil in your household?Usage of baby oil in the U.S. 2018
- U.S. population: Who uses baby lotion in your household?Usage of baby lotion in the U.S. 2018
- U.S. population: Which brands of baby oil and baby lotion do you use most often?Most used brands of baby oil and baby lotion in the U.S. 2018
- U.S. population: How many times have you used baby oil in the last 7 days?Frequency of using baby oil in the last 7 days in the U.S. 2018
- U.S. population: How many times have you used baby lotion in the last 7 days?Frequency of using baby lotion in the last 7 days in the U.S. 2018
- U.S. population: Do you use baby / children's shampoo?Usage of baby / children's shampoo in the U.S. 2018
- U.S. population: Which brands of baby / children's shampoo do you use most often?Most used brands of baby / children's shampoo in the U.S. 2018
- Projected total revenue of Amazon 2002-2022
- Worldwide online baby care product purchase rate 2015, by category
- Amazon.com consumer electronics sales in the U.S. 2016, by category
- U.S. online consumers who purchased anything on Amazon on Prime Day 2018
- Maternal and baby product online shopper share in China 2015, by age
- Annual NAFTA sales of Amazon 2014-2016
- U.S. device usage for shopping on Amazon 2018, by age group
- Maternal and baby product online shopper share in China 2015, by gender
- Market volume in the online trade of motherhood and baby products in China 2012-2017
- U.S. Amazon buyer concern about counterfeit products 2018
- Maternal and baby industry online gross merchandise value in China 2010-2018
- Distribution of Amazon traffic 2018, by source
- Quarterly retail sales of baby articles and children's clothing in Denmark 2014-2017
- Market value of children's products in Poland 2013-2017
- U.S. Amazon shopper reach 2017, by age group
- Amazon: number of active customer accounts worldwide 1997-2015
- Amazon
- Amazon Prime
- The 2018 Amazon Shopper Behavior Study
- Amazon.com Annual Report 2018
- Cross-border online shopping in Belgium
- Amazon.com Annual Report 2017
- Amazon.com Annual Report 2016
- App stores
- The State of the Amazon Marketplace 2018
- Cross-border online shopping in the Netherlands
- Amazon User Study 2018
- Amazon Echo Customers Spend Much More
- The Age of Amazon
- Amazon.com Annual Report 2015
- Amazon.com Annual Report 2014
- Leading baby wipes brands in the United States in 2016, based on sales (in million U.S. dollars)
- Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)
- Johnson & Johnson's baby care sales worldwide from 2011 to 2018 (in million U.S. dollars)
- Johnson & Johnson's share of the baby care market worldwide from 2013 to 2021*
- Projected global revenue of Amazon from 2002 to 2022 (in billion U.S. dollars)
- Did you buy anything on Amazon on Prime Day in 2018?
- Annual NAFTA sales revenue of Amazon from 2014 to 2016 (in billion U.S. dollars)
- Share of Amazon buyers in the United States who are concerned about counterfeit products on Amazon as of February 2018
- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*
- Market value of the baby diaper market worldwide in 2016 and 2024 (in billion U.S. dollars)
- Market value of the disposable diapers market worldwide in 2014 and 2019 (in billion U.S. dollars)
- Number of Mothercare stores worldwide as of March 2018, by region
- Leading baby product categories in the United States in 2018, by sales (in million U.S. dollars)
- Estimated market revenue of baby care products in the U.S. from 2014 to 2025 (in billion U.S. dollars)
- Estimated market share of baby care products in the U.S. in 2015 and 2025, by product type
- Market revenue of baby diapers in North America from 2012 to 2022, by product (in million U.S. dollars)
- Distribution of baby diapers sales in the United States in 2016 and 2017, by sales channel
- Sales growth of leading baby care and safety accessory vendors in the United States in 2016 (change to prior sales year)
- Procter & Gamble's (P&G) market share of disposable baby diapers, baby wipes and training pants worldwide from 2013 to 2024*
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*
- U.S. population: Do you use baby oil and baby lotion?
- U.S. population: Who uses baby oil in your household?
- U.S. population: Who uses baby lotion in your household?
- U.S. population: Which brands of baby oil and baby lotion do you use most often?
- U.S. population: How many times have you used baby oil in the last 7 days?
- U.S. population: How many times have you used baby lotion in the last 7 days?
- U.S. population: Do you use baby / children's shampoo?
- U.S. population: Which brands of baby / children's shampoo do you use most often?
- U.S. population: How many times have you used baby / children's shampoo in the last 7 days?
- U.S. population: Do you use baby wash and bath products?
- U.S. population: Which types of baby wash and bath products do you use most often?
- U.S. population: Which brands of baby wash and bath products do you use most often?
- U.S. population: How many times have you used baby wash and bath products in the last 7 days?
- U.S. population: Do you use body and baby powder in your household?
- U.S. population: Who uses body and baby powder in your household?
- U.S. population: Which brands of body and baby powder do you use most often?
- U.S. population: How many times have you used body and baby powder in the last 7 days?
- Share of global baby care shoppers in selected regions who have purchased baby care products online as of 1st quarter 2015, by category
- Consumer electronics product category sales on Amazon.com in the United States in 2016 (in million U.S. dollars)
- Distribution of maternal and baby product online shoppers in China in 2015, by age group
- Types of devices used by online shoppers in the United States when shopping on Amazon as of February 2018, by age group
- Distribution of maternal and baby product online shoppers in China in 2015, by gender
- Market volume in the online trade of motherhood and baby products in China from 2012 to 2017 (in billion yuan)
- Online gross merchandise value (GMV) of the maternal and baby industry in China from 2010 to 2018 (in billion yuan)
- Distribution of desktop traffic to Amazon.com as of October 2018, by source
- Retail sales of baby articles and children's clothing in Denmark from 1st quarter of 2014 to 2nd quarter of 2017 (in million DKK)
- Value of the children's product market* in Poland from 2013 to 2017 (in million Polish zloty)
- Share of Amazon shoppers in the United States as of July 2017, by age group
- Annual number of worldwide active Amazon customer accounts from 1997 to 2015 (in millions)
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