Mobile share of Singles Day and Cyber Monday sales 2016

This statistic presents the share of mobile online consumer spending at Chinese online retailers on Singles Day 2016 compared with the share of U.S. mobile consumer spending on Black Friday and Cyber Monday of the same year. It was found that whereas the overall mobile sales share of Cyber Monday sales in the United States amounted to 35 percent, Chinese e-commerce giant Alibaba generated 82 percent of all Singles Day sales via mobile. Both Cyber Monday and Singles Day are the biggest online retailing days in their respective home markets.

Share of mobile online consumer spending at selected online retailers on Black Friday, Cyber Monday and Singles Day in China and the United States in 2016

Percentage of mobile purchases
Black Friday (U.S.)36%
Cyber Monday (U.S.)35%
Singles Day (China)82%
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Source

Release date

December 2016

Region

China, United States

Survey time period

Singles Day, Black Friday, and Cyber Monday 2016

Supplementary notes

Singles Day sales refer to sales made on Alibaba's China and international retail marketplaces.

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Statistics on "Mobile commerce in the United States"

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