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global gaming app CPI and IAP in 2016, by gender

Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender

by Christina Gough, last edited Sep 8, 2017
global gaming app CPI and IAP in 2016, by gender The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to 4.43 U.S. dollars, while CPI for male mobile gamers reached nearly 3.9 U.S. dollars.
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Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender

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