The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to 4.43 U.S. dollars, while CPI for male mobile gamers reached nearly 3.9 U.S. dollars.
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Liftoff, & VentureBeat. (January 12, 2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, und VentureBeat. "Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender." Chart. January 12, 2017. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, VentureBeat. (2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, and VentureBeat. "Gaming Apps Cost-per-install (Cpi) and In-app Purchase (Iap) Worldwide as of October 2016, by Gender." Statista, Statista Inc., 12 Jan 2017, https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff & VentureBeat, Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender Statista, https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/ (last visited September 20, 2024)
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph], Liftoff, & VentureBeat, January 12, 2017. [Online]. Available: https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/