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global gaming app CPI and IAP in 2016, by gender
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global gaming app CPI and IAP in 2016, by gender
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender
by Christina Gough,
last edited
Sep 8, 2017
The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to 4.43 U.S. dollars, while CPI for male mobile gamers reached nearly 3.9 U.S. dollars.
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender
| Cost-per-install | In-app-purchase | |
|---|---|---|
| - | - | - |
| - | - | - |
| Cost-per-install | In-app-purchase | |
|---|---|---|
| - | - | - |
| - | - | - |
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by Christina Gough,
last edited
Sep 8, 2017
The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to 4.43 U.S. dollars, while CPI for male mobile gamers reached nearly 3.9 U.S. dollars.
- Show sources information
- Show publisher information
- Release date
- January 2017
- Region
- Worldwide
- Survey time period
- October 2015 to October 2016
- Special properties
- based on 7.9 billion ad impressions and 3.6 million app installs
Source
- Show sources information
- Show publisher information
- Release date
- January 2017
More information
- Region
- Worldwide
- Survey time period
- October 2015 to October 2016
- Special properties
- based on 7.9 billion ad impressions and 3.6 million app installs
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