The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to 4.43 U.S. dollars, while CPI for male mobile gamers reached nearly 3.9 U.S. dollars.
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender
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Liftoff, & VentureBeat. (January 12, 2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, und VentureBeat. "Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender." Chart. January 12, 2017. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, VentureBeat. (2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, and VentureBeat. "Gaming Apps Cost-per-install (Cpi) and In-app Purchase (Iap) Worldwide as of October 2016, by Gender." Statista, Statista Inc., 12 Jan 2017, https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff & VentureBeat, Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender Statista, https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/ (last visited July 03, 2022)
