Leading beauty and fashion brands ranked by Instagram user engagement as of May 2017 (in million interactions)

Instagram: most-engaged beauty and fashion brands 2017 This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of April 2016, ranked by user engagement. As of the surveyed period, Hypebeast was ranked first with close to 134.4 million Instagram interactions, followed by Anastasia Beverly Hills with 127.82 million interactions.
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Number of combined likes and comments
hypebeast134.37
anastasiabeverlyhills127.82
maccosmetics67.9
urbanoutfitters62.53
toofaced57.75
gucci37.28
vspink37.27
dior37.11
maybelline33.87
primark33.4
Number of combined likes and comments
hypebeast134.37
anastasiabeverlyhills127.82
maccosmetics67.9
urbanoutfitters62.53
toofaced57.75
gucci37.28
vspink37.27
dior37.11
maybelline33.87
primark33.4

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Description Source More information
This statistic presents a ranking of leading beauty and cosmetics brands on Instagram as of April 2016, ranked by user engagement. As of the surveyed period, Hypebeast was ranked first with close to 134.4 million Instagram interactions, followed by Anastasia Beverly Hills with 127.82 million interactions.
Show more
Release date
July 2017
Region
Worldwide
Survey time period
January through May 2017
Special properties
based on content published in from January to May only

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