This statistic shows the results of a survey conducted between mid-2016 and mid-2017 among adult Americans. They were asked about their preference for the Amazon brand. The results were sorted by income. During the survey in July/August 2017, 40.9 percent of respondents with an income of less than 50,000 U.S. dollars stated they prefer Amazon; 51.3 percent of respondents with an income of 50,000 U.S. dollars or more stated the same.
United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income
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MSW-ARS Research/The Brand Strength Monitor. (September 21, 2017). United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income." Chart. September 21, 2017. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor. (2017). United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income. Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand Preferences for Amazon from May/June 2016 through July/August 2017, by Income." Statista, Statista Inc., 21 Sep 2017, https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor, United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income Statista, https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/ (last visited March 29, 2020)
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