Americans preferring Amazon from mid-2016 to mid-2017, by income

This statistic shows the results of a survey conducted between mid-2016 and mid-2017 among adult Americans. They were asked about their preference for the Amazon brand. The results were sorted by income. During the survey in July/August 2017, 40.9 percent of respondents with an income of less than 50,000 U.S. dollars stated they prefer Amazon; 51.3 percent of respondents with an income of 50,000 U.S. dollars or more stated the same.

United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income

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Release date

September 2017


United States

Survey time period

May/June 2016 through July/August 2017

Number of respondents

14,000 respondents

Age group

18 years and older

Special properties

Men & women aged 18-74

Method of interview

Online survey

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Statistics on "Amazon"

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