This statistic shows the results of a survey conducted between mid-2016 and mid-2017 among adult Americans. They were asked about their preference for the Amazon brand. The results were sorted by income. During the survey in July/August 2017, 40.9 percent of respondents with an income of less than 50,000 U.S. dollars stated they prefer Amazon; 51.3 percent of respondents with an income of 50,000 U.S. dollars or more stated the same.
United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
MSW-ARS Research/The Brand Strength Monitor. (September 21, 2017). United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income." Chart. September 21, 2017. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor. (2017). United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand Preferences for Amazon from May/June 2016 through July/August 2017, by Income." Statista, Statista Inc., 21 Sep 2017, https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/
MSW-ARS Research/The Brand Strength Monitor, United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income Statista, https://www.statista.com/statistics/752913/us-brand-preferences-for-amazon-by-income/ (last visited February 26, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
