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Main goals in content marketing strategies in Spain in 2018
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Main goals in content marketing strategies in Spain in 2018
Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2018
by Fernando Forte,
last edited
Jul 17, 2019
This statistic presents the main goals in content marketing strategies according to professionals within the marketing industry in Spain in 2018. According to the results of a survey conducted between that year, approximately 20.5 percent of respondents stated that the main objective during their content marketing strategies was to generate leads.
Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2018
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by Fernando Forte,
last edited
Jul 17, 2019
This statistic presents the main goals in content marketing strategies according to professionals within the marketing industry in Spain in 2018. According to the results of a survey conducted between that year, approximately 20.5 percent of respondents stated that the main objective during their content marketing strategies was to generate leads.
- Show sources information
- Show publisher information
- Release date
- 2019
- Region
- Spain
- Survey time period
- August to December 2018
- Method of interview
- Computer-assisted web interviews (CAWI)
Source
- Show sources information
- Show publisher information
- Release date
- 2019
More information
- Region
- Spain
- Survey time period
- August to December 2018
- Method of interview
- Computer-assisted web interviews (CAWI)
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Statistics on "Marketing personalization"
- Overview & usage
The most important statistics
- Digital channels in which personalized communication is used worldwide as of March 2018Usage of personalization in digital marketing channels worldwide 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017Most used types of personalization experiences by marketers worldwide 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
The most important statistics
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017Main obstacles to using personalization among North American marketers 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017North American company adoption levels of selected marketing technologies in 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017Degrees of satisfaction with online channel personalization levels worldwide 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Consumer perspective
The most important statistics
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by genderNorth American consumer preference of retail personalization form 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)Top-performing e-commerce marketing personalization tactics worldwide 2017
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018North America: planned changes in e-mail marketing strategies 2016-2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Main reasons to use bloggers in content marketing strategies in Spain 2018
- Best content types for content marketing in Spain in 2018
- Content marketing: monthly investment of advertising companies in Spain 2018
- Main social networks ranked by number of leads generated in Spain in 2018
- Organizational goals for nonprofit content marketing in North America 2015
- Organizational goals for B2C content marketing in North America 2016
- UK marketers: is content marketing an innovation in marketing?
- Content marketing types used in the United Kingdom (UK) 2014
- Content marketing: extent of usage in the United Kingdom (UK) 2014
- Content marketing: anticipated change in investment in the UK 2014
- Content marketing: ability to deliver commercial return in the UK 2014
- Content marketing that drives engagement and lead generation in the UK 2014
- Content marketing: areas for improvement in the United Kingdom (UK) 2014
- Metrics and KPIs used to measure effectiveness of content marketing in the UK 2014
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing: take up in reality in the United Kingdom (UK) 2014
Statistics on "Marketing personalization"
- Digital channels in which personalized communication is used worldwide as of March 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
- Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016
- Most effective personalization tactics according to marketing executives in the United States as of April 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by income
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Personalized e-mail marketing target groups in North America as of September 2016
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Main reasons to use bloggers in content marketing strategies according to professionals within the marketing industry in Spain in 2018
- Effectiveness of different types of content for content marketing according to professionals within the marketing industry in Spain in 2018
- Distribution of advertising companies based on their monthly investment in content marketing strategies in Spain in 2018
- Leading social networks in lead generation according to professionals within the marketing industry in Spain in 2018
- What are the goals for content marketing in your company?
- What are the goals for content marketing in your company?
- To what extent do you agree with the following statements about content marketing?
- From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?
- Is your organization investing in content marketing in 2014?
- How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015?
- Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
- Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?
- Areas for improvement of content marketing according to marketers in the United Kingdom (UK) in 2014
- Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014
- Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."
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