Share of sales of Björn Borg 2019, by product area

In 2019, the share of sales of Björn Borg was by far highest in underwear area and amounted to 59 percent. The company made 14 percent of sales in the sports apparel area.

The Björn Borg Group owns and develops the Björn Borg brand. It's focus of is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.

Share of sales of Björn Borg in 2019, by product area

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Source

Release date

June 2020

Region

Sweden

Survey time period

2019

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Statistics on "Apparel market in Europe"

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