Audience monetization: levers used by e-commerce sites in France 2016

This graph shows the share of e-commerce sites that used audience monetization in France in 2016, according to the levers used. More than 55 percent of respondents with an e-commerce site used the sale of advertising space during this year.

Share of e-commerce sites using leverages of audience monetization in France in 2016, by lever used

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Sources

Release date

May 2016

Region

France

Survey time period

March 29 to April 13, 2016

Number of respondents

105 respondents

Special properties

managers and decision-makers of e-commerce sites

Method of interview

CATI, online interview

Supplementary notes

The source does not specify the original question.

* The monetization of audience is the conversion of an audience in turnover, in particular thanks to advertising, to make profitable its site and to maintain its activity .

** Parcel inserts: adding advertising for a third company in a parcel.

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