Impact of the monetization levers on the results of the e-commerce sites France 201

This graph shows the contribution of the audience monetization levers in the operating profit of e-commerce websites in France in 2016. For nearly 30 percent of respondents, the marketplace contributed less than ten percent to the operating income of their e-commerce site.

Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016*

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Sources

Release date

May 2016

Region

France

Survey time period

March 29 to April 13, 2016

Number of respondents

105 respondents

Special properties

managers and decision-makers of e-commerce sites

Method of interview

CATI, online interview

Supplementary notes

The source does not specify the original question.

* The monetization of audience is the conversion of an audience in turnover, in particular thanks to advertising, to make profitable its site and to maintain its activity .

** Parcel inserts: adding advertising for a third company in a parcel.

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