Preferred methods of product research in the United Kingdom (UK) 2016, by category

This statistic shows the results of a survey in which consumers were asked how they prefer to research products before purchasing in the United Kingdom (UK) in 2016. A higher percentage of respondents said that they preferred to do online research across all of the categories in the provided list. The most popular product category for researching online was 'books, music, movies and video games', with 73.8 percent of respondents claiming that they prefer to research these products online.

Preferred methods of researching products according to consumers in the United Kingdom (UK) in 2016, by category

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Release date

February 2017


United Kingdom

Survey time period


Number of respondents

1,003 respondents

Method of interview

Online survey

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