Brazil: number of unique online customers on Black Friday 2013-2019

Approximately 2.85 million customers made at least one online purchase on Black Friday in Brazil in 2019. That is over 18 percent more than the 2.41 million unique buyers registered during the previous Black Friday. Overall, Brazil was home to 31.4 million unique online shoppers in 2019.

Number of unique digital buyers on Black Friday in Brazil from 2013 to 2019

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Sources

Release date

December 2019

Region

Brazil

Survey time period

2013 to 2019**

Supplementary notes

* Figure calculated by Statista based on an earlier release.
** The day after the fourth Thursday of November of each year.
Figures have been rounded.

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Statistics on "Black Friday e-commerce in Brazil"

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