Best-selling products in e-commerce in Italy 2013

This statistic illustrates the best-selling product categories in e-commerce in Italy in 2013. According to the study, the best-selling products among online shoppers were clothing and apparel (15 percent of respondents), books (14.6 percent) and travel tickets (11 percent). By contrast, only 2.5 percent of consumers had purchased food online in the previous three months.

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Share of respondents
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Release date

May 2014



Survey time period

November 2013

Number of respondents

590 respondents

Special properties

Online shoppers

Supplementary notes

The source does not provide any information regarding the survey type or the age of respondents.

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