Relevant online touchpoints in the customer journey of food products in Italy 2023

Published by Statista Research Department, Nov 23, 2023
According to a 2023 survey carried out in Italy, the most relevant touchpoint before a purchase of food products were site or apps of online stores and marketplaces with 48.3 percent of answers. The online platforms (websites or apps) of brands followed with 44.2 percent.

Most relevant touchpoints in the online customer journey of food products in Italy in 2023

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Release date

June 2023

Region

Italy

Survey time period

March 23 to April 3, 2023

Number of respondents

2,004 respondents

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