According to a 2023 survey carried out in Italy, the most relevant touchpoint before a purchase of food products were site or apps of online stores and marketplaces with 48.3 percent of answers. The online platforms (websites or apps) of brands followed with 44.2 percent.
Most relevant touchpoints in the online customer journey of food products in Italy in 2023
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Consorzio Netcomm. (June 27, 2023). Most relevant touchpoints in the online customer journey of food products in Italy in 2023 [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/860992/reasons-for-shopping-online-by-type-in-italy/
Consorzio Netcomm. "Most relevant touchpoints in the online customer journey of food products in Italy in 2023." Chart. June 27, 2023. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/860992/reasons-for-shopping-online-by-type-in-italy/
Consorzio Netcomm. (2023). Most relevant touchpoints in the online customer journey of food products in Italy in 2023. Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/860992/reasons-for-shopping-online-by-type-in-italy/
Consorzio Netcomm. "Most Relevant Touchpoints in The Online Customer Journey of Food Products in Italy in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/860992/reasons-for-shopping-online-by-type-in-italy/
Consorzio Netcomm, Most relevant touchpoints in the online customer journey of food products in Italy in 2023 Statista, https://www.statista.com/statistics/860992/reasons-for-shopping-online-by-type-in-italy/ (last visited November 08, 2024)
Most relevant touchpoints in the online customer journey of food products in Italy in 2023 [Graph], Consorzio Netcomm, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/860992/reasons-for-shopping-online-by-type-in-italy/