Internet users' first awareness of advertisement Japan 2018

The statistic shows the channels that first introduced internet users to a product or service that they subsequently purchased in Japan as of January 2018. In the period measured, the majority of internet users in Japan, about 46 percent, were first introduced to a product by online advertising.

Channels that first introduced internet users to products or services that they subsequently purchased in Japan as of January 2018*

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Sources

Release date

January 2018

Region

Japan

Survey time period

January 2018

Special properties

adult internet users only

Supplementary notes

*Figures may not total to 100 percent due to rounding.

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