UK: distribution of opinions of grocery shoppers on brand quality in 2016, by type
This statistic displays the distribution of opinions of supermarket customers on the quality of supermarket brands and well-known brands in the United Kingdom (UK) in 2016, by supermarket. During the survey period, it was found that 75 percent of respondents stated that in their opinion "There isn't much difference between leading brands and supermarket brands", at Aldi. A majority of respondents thought so of the products in all supermarkets except for Marks and Spencer products.
