Average annual expenditure of anime otaku in Japan 2021-2023

Average annual spending of otaku (geeks) in the anime segment in Japan from 2021 to 2023

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Release date

December 2023



Survey time period

July 2023*

Number of respondents

10,000 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

*The survey for 2023 was conducted in July of that year. Figures for earlier years are based on previous surveys.

Sample size of previous surveys:
August 2021: n=10,000
July to August 2022: n=10,000

Otaku are defined as those who self-identified as otaku and those who responded that they have been identified as otaku by a third party.

Data prior to 2023 come from previous reporting.

100 Japanese yen equal 0.71 U.S. dollars or 0.64 euros as of January 2024.
Values have been rounded.

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