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Sales revenue of the Japanese anime industry 2018, by segment

Japan's animation industry generated a revenue of approximately 1.01 trillion Japanese yen from overseas sales in 2018. The category of overseas sales included the overseas sales revenue of all segments. Merchandising accounted for the highest share among domestic sales revenues, reaching a value of more than 500 billion Japanese yen that year.

Sales revenue of Japan's animation industry in 2018, by segment (in billion Japanese yen)*

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Release date

January 2020



Survey time period


Supplementary notes

*All values refer to estimated domestic revenues in animation and animation-related markets, except for the "overseas" category, which includes the overseas revenue of all segments.
**Estimated shipment value of animation character-themed pachinko and pachinko-slot machines.
***Animation-related live performance, event, exhibition, and cafe revenues.

1 Japanese yen equals 0.0093 U.S. dollars or 0.0083 euros as of June 2020.

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Statistics on "Art and culture industry in Japan"

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