Media content market size Japan 2014-2018

The media content market in Japan was valued at approximately 11.9 trillion Japanese yen as of 2018. The market has grown by about 400 billion yen since 2014.

Segments of the media content market

The media content market in Japan consisted of the three segments text-related, sound-related, and video-related media. Comparing each segment shows that video-related media made up the largest part of the market, followed by text-related media. Video-related media included, among others, movies, video games, and terrestrial broadcasting, while sound-related media mainly included music and radio programs. Text-related media included products like newspapers, comics, magazines, and books. According to a breakdown of the market by its constituting media, terrestrial television broadcasting was the largest medium in Japan. The segments and media of the media content market also encompassed the online media content market, which accounted for about a third of the media content market size as of 2018.

Advertising in Japan

Japan’s media industry exists alongside a highly creative advertising industry. The total advertising expenditure in Japan amounts to several trillion yen on a yearly basis, making it one of the largest advertising markets worldwide. Within Japan, the internet was the largest advertising medium. After several years of strong growth, it passed the threshold of two trillion yen in 2019, overtaking television as the leading advertising medium for the first time during that year. While traditional media tends to record declining advertising spending year on year, the internet greatly contributed to the growth of the advertising market observed throughout most of the 2010s. Traditional media companies, such as radio and television broadcasters, increasingly manage to tap into the growing online advertising market by positioning themselves as carriers of online advertisements.