In 2019, Spotify had sales and marketing costs of 826 million euros, up from 620 million in the previous year. The company revealed that it expects its sales and marketing costs to increase in the future and cited this as one of several reasons which could negatively affect its future operating results.
Sales and marketing costs of Spotify worldwide from 2013 to 2019
(in million euros)
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Spotify. (February 12, 2020). Sales and marketing costs of Spotify worldwide from 2013 to 2019 (in million euros) [Graph]. In Statista. Retrieved June 03, 2020, from https://www.statista.com/statistics/813757/spotify-sales-marketing-costs/
Spotify. "Sales and marketing costs of Spotify worldwide from 2013 to 2019 (in million euros)." Chart. February 12, 2020. Statista. Accessed June 03, 2020. https://www.statista.com/statistics/813757/spotify-sales-marketing-costs/
Spotify. (2020). Sales and marketing costs of Spotify worldwide from 2013 to 2019 (in million euros). Statista. Statista Inc.. Accessed: June 03, 2020. https://www.statista.com/statistics/813757/spotify-sales-marketing-costs/
Spotify. "Sales and Marketing Costs of Spotify Worldwide from 2013 to 2019 (in Million Euros)." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/813757/spotify-sales-marketing-costs/
Spotify, Sales and marketing costs of Spotify worldwide from 2013 to 2019 (in million euros) Statista, https://www.statista.com/statistics/813757/spotify-sales-marketing-costs/ (last visited June 03, 2020)
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