Snapchat usage reach in the United States 2018, by age group
Percentage of U.S. internet users who use Snapchat as of January 2018, by age group
In January 2018, We Are Flint found that 78 percent of internet users aged from 18 to 24 years used photo sharing app Snapchat.
Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.
Percentage of U.S. internet users who use Snapchat as of January 2018, by age group
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| Reach | |
|---|---|
| 18-24 | 78% |
| 25-34 | 60% |
| 35-44 | 45% |
| 45-54 | 24% |
| 55-64 | 11% |
| 65-75 | 6% |
| 75+ | 5% |
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