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Most popular social media apps in the U.S. 2017, by engagement

Most popular mobile social networking apps in the United States as of May 2018, by user engagement (in minutes per month)

Most popular social media apps in the U.S. 2017, by engagement

This statistic gives information on the most popular social networking apps in the United States as of May 2018, ranked by monthly user engagement. During that month, mobile users spent an average of 727.88 minutes on the social networking platform.

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	Minutes spent per user per month
Facebook	727.88
Snapchat	232.5
Discord - Chat for Games	197.88
Instagram	195.3
Telegram	194.78
Kik	192.43
WhatsApp	177.67
Tumblr	166.84
Google Hangouts	143.54
LINE	135.58
Twitter	116.37
Reddit	100.23
Facebook Messenger	94.67
Pinterest	85.82
Skype	77.88
GroupMe	69.35
Periscope	33.17

	Minutes spent per user per month
Facebook	727.88
Snapchat	232.5
Discord - Chat for Games	197.88
Instagram	195.3
Telegram	194.78
Kik	192.43
WhatsApp	177.67
Tumblr	166.84
Google Hangouts	143.54
LINE	135.58
Twitter	116.37
Reddit	100.23
Facebook Messenger	94.67
Pinterest	85.82
Skype	77.88
GroupMe	69.35
Periscope	33.17

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This statistic gives information on the most popular social networking apps in the United States as of May 2018, ranked by monthly user engagement. During that month, mobile users spent an average of 727.88 minutes on the social networking platform.

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Release date: June 2018

Region: United States
Survey time period: May 2018
Age group: 18 years and older
Supplementary notes: Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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Statistics on "Mobile social media usage in the United States"

Overview

The most important statistics

Media usage in an internet minute as of June 2018Media usage in an online minute 2018
Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
Social media usage as share of total mobile minutes in leading online markets as of May 2017Social share of mobile minutes in selected countries 2017
Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
Mobile audience reach of leading smartphone apps in the United States as of June 2018Reach of most popular U.S. smartphone apps 2018
Market reach of the most popular mobile app categories in the United States as of May 2018Leading mobile app categories in the United States 2018, by reach

Market leaders

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Leading Android apps in the Google Play Store in the United States as of July 2018, by number of downloads (in millions)Leading Android apps in the U.S. 2018, by downloads
Leading social networking apps in the Apple App Store in the United States in July 2018, by number of downloadsLeading iPhone social networking apps in the U.S. 2018, by downloads
Leading social networking apps in the Apple App Store in the United States in July 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps in the U.S. 2018, by revenue
Penetration of leading social networks in the United States as of 3rd quarter 2017United States: social network penetration Q3 2017
Most popular social apps accessed several times a day among mobile users in the United States as of 2nd quarter 2017Most frequently accessed mobile social apps in the United States 2017
Most popular mobile social networking apps in the United States as of May 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
Most popular mobile social networking apps in the United States as of May 2018, by reachMost popular social media apps in the U.S. 2018, by reach
Most popular mobile social networking apps in the United States as of May 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2017, by engagement

Mobile messaging

The most important statistics

Average time spent per day with mobile messaging apps by adults in the United States 2015 to 2019U.S. adult daily mobile messaging app engagement 2015-2019
Most popular mobile messaging apps in the United States as of May 2018, by monthly active users (in millions)Leading mobile messengers in the U.S. 2018, by users
Most popular mobile messaging apps in the United States as of May 2018, by mobile reachLeading mobile messengers in the U.S. 2018, by reach
Most popular mobile messaging apps in the United States as of May 2018, by user engagement (in minutes per month)Leading mobile messengers in the U.S. 2018, by monthly usage
Most popular mobile messaging apps in the United States as of May 2018, by usage sessionsLeading mobile messengers in the U.S. 2018, by monthly sessions
Most popular mobile messaging apps in the United States as of May 2018, by average session duration (in minutes)Leading mobile messengers in the U.S. 2018, by session duration
How often do you use the group chat function of text messaging (SMS) or online messaging applications?U.S. group chat usage frequency 2017
Frequency of using group chat function of text messaging (SMS) or online messaging applications according to adults in the United States as of December 2017, by genderU.S. group chat usage frequency 2017, by gender

Activities

The most important statistics

Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
Most popular activities to simultaneously use mobile phone with according to second screen users in the United States as of July 2017Leading second screen usage environments in the U.S. 2017
Share of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017Second screen activities of U.S. users while watching TV 2017
Leading reasons why teenagers in the United States feel that social media has a mostly positive effect on people their own age as of April 2018Teen perspectives on positive effects of social media in the U.S. 2018
Daily mobile Facebook activities of smartphone users in the United States in February 2017Daily mobile Facebook activities of U.S. smartphone users 2017
Most popular messaging app features according to users in the United States as of February 2017Leading mobile messenger features in the U.S. 2017
Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
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Instagram

The most important statistics

Number of Instagram users in the United States from 2015 to 2021 (in millions)Instagram: number of users in the United States 2015-2021
Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
Share of internet users in the United States who use Instagram Direct as of August 2017, by genderInstagram Direct usage in the U.S. 2017, by gender
Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)Leading U.S. brands on Instagram 2017, by user engagement

Snapchat

The most important statistics

Number of Snapchat users in the United States from 2015 to 2021, by age group (in millions)U.S. Snapchat user forecast 2015-2021, by age group
Percentage of U.S. internet users who use Snapchat as of January 2018, by genderSnapchat usage reach in the United States 2018, by gender
Percentage of U.S. internet users who use Snapchat as of January 2018, by age groupSnapchat usage reach in the United States 2018, by age group
Percentage of U.S. internet users who use Snapchat as of January 2018, by urbanitySnapchat usage reach in the United States 2018, by urbanity
Percentage of U.S. internet users who use Snapchat as of January 2018, by annual household income (in U.S. dollars)Snapchat usage reach in the United States 2018, by annual household income
Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
Frequency of Snapchat use in the United States as of February 2018, by age groupSnapchat usage frequency in the United States 2018, by age group
Snapchat users in the United States who do not use other social media platforms on any given day as of 2nd half 2017U.S. Snapchat users who do not use other platforms on any given day in 2017

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