Most popular social media apps in the U.S. 2018, by reach

Most popular mobile social networking apps in the United States as of October 2018, by reach

Most popular social media apps in the U.S. 2018, by reach This statistic gives information on the most popular social networking apps in the United States as of October 2018, ranked by mobile reach. During that month, 90 percent of mobile users accessed the Facebook app. Facebook's Messenger app had a mobile audience reach of 56.8 percent.
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Most popular mobile social networking apps in the United States as of October 2018, by reach

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Mobile reach
Facebook 90%
Instagram 62%
Facebook Messenger 56.8%
Twitter 36.4%
Pinterest 31%
Snapchat 26.1%
Reddit 17.8%
WhatsApp 12.1%
Tumblr 11.9%
Facebook Groups 9.3%
Google Hangouts 8%
Messenger by Google 7.2%
GroupMe 6.3%
Discord 5.8%
Skype 4.5%
Kik 4.3%
LINE 2%
Telegram 1.4%
VK 1.2%
WeChat 1.2%
Mobile reach
Facebook 90%
Instagram 62%
Facebook Messenger 56.8%
Twitter 36.4%
Pinterest 31%
Snapchat 26.1%
Reddit 17.8%
WhatsApp 12.1%
Tumblr 11.9%
Facebook Groups 9.3%
Google Hangouts 8%
Messenger by Google 7.2%
GroupMe 6.3%
Discord 5.8%
Skype 4.5%
Kik 4.3%
LINE 2%
Telegram 1.4%
VK 1.2%
WeChat 1.2%
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This statistic gives information on the most popular social networking apps in the United States as of October 2018, ranked by mobile reach. During that month, 90 percent of mobile users accessed the Facebook app. Facebook's Messenger app had a mobile audience reach of 56.8 percent.
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Release date
February 2019
Region
United States
Survey time period
October 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.
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Statistics on "Mobile social media usage in the United States"
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  • Mobile messaging
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  • Instagram
  • Snapchat
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