Most popular mobile social networking apps in the United States as of February 2018, by reach

Most popular social media apps in the U.S. 2018, by reach This statistic gives information on the most popular social networking apps in the United States as of February 2018, ranked by mobile reach. During that month, close to 89.8 percent of mobile users accessed the Facebook app. Facebook's Messenger app had a mobile audience reach of 56.5 percent.
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Mobile reach
Facebook 89.8%
Instagram 58%
Facebook Messenger 56.5%
Twitter 38.6%
Pinterest 32.8%
Snapchat 26.6%
Reddit 15.5%
Tumblr 12.6%
WhatsApp 10%
Google Hangouts 8.5%
GroupMe 5.5%
Skype 4.8%
Kik 4.5%
LINE 1.7%
Periscope1.7%
Mobile reach
Facebook 89.8%
Instagram 58%
Facebook Messenger 56.5%
Twitter 38.6%
Pinterest 32.8%
Snapchat 26.6%
Reddit 15.5%
Tumblr 12.6%
WhatsApp 10%
Google Hangouts 8.5%
GroupMe 5.5%
Skype 4.8%
Kik 4.5%
LINE 1.7%
Periscope1.7%
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Description Source More information
This statistic gives information on the most popular social networking apps in the United States as of February 2018, ranked by mobile reach. During that month, close to 89.8 percent of mobile users accessed the Facebook app. Facebook's Messenger app had a mobile audience reach of 56.5 percent.
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Release date
March 2018
Region
United States
Survey time period
February 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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