Most popular social media apps in the U.S. 2019, by reach

Most popular mobile social networking apps in the United States as of March 2019, by reach

by J. Clement, last edited Jun 14, 2019
Most popular social media apps in the U.S. 2019, by reach Facebook is by far the most popular mobile social networking app in the United States – in March 2019, 89.8 percent of U.S. mobile users accessed the mobile app. The company’s other mobile social media properties Facebook Messenger and Instagram were ranked second and third with 64.6 and almost 57.9 percent audience reach respectively.
Mobile social media

Accessing social media is one of the leading mobile activities in the United States. The ranking of the most popular mobile social networking apps in the United States as of March 2019 was headed by Facebook, Instagram, Facebook Messenger, and Twitter. Facebook was also the undisputed leader in terms of monthly user engagement with almost 798 minutes per user per month.

Facebook usage

As of the fourth quarter of 2018, Facebook had a combined total of 242 million monthly active users in the United States and Canada. In 2018, 67.5 percent of Americans used Facebook regularly. However, in 2023, the share of the population using the social network is projected to decline to 65.9 percent.
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Most popular mobile social networking apps in the United States as of March 2019, by reach

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Mobile reach
Facebook 89.8%
Instagram 64.6%
Facebook Messenger 57.9%
Twitter 40.7%
Pinterest 34.6%
Snapchat 26.3%
Reddit 22.4%
WhatsApp 13.3%
Tumblr 9.8%
Messenger by Google 8.4%
Google Hangouts 8%
Discord 6.6%
GroupMe 5.9%
Skype 3.7%
Google+ 3.6%
Kik 3.5%
TikTok 2%
LINE 1.9%
Telegram 1.4%
WeChat 1.1%
Mobile reach
Facebook 89.8%
Instagram 64.6%
Facebook Messenger 57.9%
Twitter 40.7%
Pinterest 34.6%
Snapchat 26.3%
Reddit 22.4%
WhatsApp 13.3%
Tumblr 9.8%
Messenger by Google 8.4%
Google Hangouts 8%
Discord 6.6%
GroupMe 5.9%
Skype 3.7%
Google+ 3.6%
Kik 3.5%
TikTok 2%
LINE 1.9%
Telegram 1.4%
WeChat 1.1%
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by J. Clement, last edited Jun 14, 2019
Facebook is by far the most popular mobile social networking app in the United States – in March 2019, 89.8 percent of U.S. mobile users accessed the mobile app. The company’s other mobile social media properties Facebook Messenger and Instagram were ranked second and third with 64.6 and almost 57.9 percent audience reach respectively.
Mobile social media

Accessing social media is one of the leading mobile activities in the United States. The ranking of the most popular mobile social networking apps in the United States as of March 2019 was headed by Facebook, Instagram, Facebook Messenger, and Twitter. Facebook was also the undisputed leader in terms of monthly user engagement with almost 798 minutes per user per month.

Facebook usage

As of the fourth quarter of 2018, Facebook had a combined total of 242 million monthly active users in the United States and Canada. In 2018, 67.5 percent of Americans used Facebook regularly. However, in 2023, the share of the population using the social network is projected to decline to 65.9 percent.
Show more
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Statistics on "Mobile social media usage in the United States"
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