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In one week, how many times do you check the expiry date of products in the fridge?
Italy: checking expiry date of perishable food products 2016, by frequency
The results of a survey conducted in Italy in 2016 showed that 37 percent of consumers tended to check the expiry date of products in the fridge less than three times a week, 20 percent almost never checked and only eight percent of consumers asked kept an eye on the products’ expiry date every day.  

The expiry date

  Even when shopping, the expiry date seemed not to be a priority for Italian consumers, as only seven percent of respondents of this survey paid attention to it when purchasing food. If we exclude the price, information on products and health aspects of products were more important factors in choosing food products than a further out expiry date was.  

If products are discounted

  If products near to expiration are discounted, the consumers behavior might be different. In general, Italian consumers prefer to buy discounted food only if they need it, but 10 percent of them tend to look at the expire date and if it would be far out, they would purchase all the available discounted products.
In one week, how many times do you check the expiry date of products in the fridge?
Share of respondents
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Source

Release date

May 2017

Region

Italy

Survey time period

2016

Number of respondents

600 respondents

Supplementary notes

The source gives no information about the survey methodology.
The original survey question was phrased by the source as follows: "In una settimana quante volte controlli la data di scadenza dei prodotti in frigo?"

Italy: checking expiry date of perishable food products 2016, by frequency
The results of a survey conducted in Italy in 2016 showed that 37 percent of consumers tended to check the expiry date of products in the fridge less than three times a week, 20 percent almost never checked and only eight percent of consumers asked kept an eye on the products’ expiry date every day.  

The expiry date

  Even when shopping, the expiry date seemed not to be a priority for Italian consumers, as only seven percent of respondents of this survey paid attention to it when purchasing food. If we exclude the price, information on products and health aspects of products were more important factors in choosing food products than a further out expiry date was.  

If products are discounted

  If products near to expiration are discounted, the consumers behavior might be different. In general, Italian consumers prefer to buy discounted food only if they need it, but 10 percent of them tend to look at the expire date and if it would be far out, they would purchase all the available discounted products.
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