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TV sets sales market share worldwide by screen resolution 2017-2019

HD and FHD TVs have been steadily losing global market share to 4K TVs since 2017. While high-resolution TV sets (4K or higher) held a 45.5 percent market share in 2018, they were forecast to account for over half of all TV sales worldwide in 2019.

What is TV resolution?

Resolution is one of the most common specifications that customers come across when deciding on the make and model of a TV set. The term refers to the number of pixels in each dimension that make up the picture on the screen, with newer models sporting ever-increasing pixel ranges. 4K TVs revolutionized home entertainment in the early 2010s, when they quadrupled the average pixel size of FHD models and offered viewers a sharper and more detailed picture quality. As prices for 4K TVs have dropped significantly over the past few years, these devices are now reaching mainstream adoption. In 2019, over 108 million 4K UHD TV units were forecast to be sold worldwide.

The future of 8K TV

With tech giants Sharp, Samsung and LG leaping into 8K technology, the new age of television is looming on the horizon. 8K models offer four times more pixels than 4K TV, but as their prices are significantly higher, this state-of-the-art technology is yet to reach mainstream penetration. By 2023, eleven million 8k ultra HDTV units are expected to be sold worldwide, with households in the Asia-Pacific region forecast to see the quickest adoption of these models.

Worldwide market share of TV sales from 2017 to 2019, by screen resolution

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Release date

January 2019



Survey time period

2017 to 2019

Supplementary notes


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Statistics on "TV technology"

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