Taco Bell and Burger King ad spend in the U.S. 2016

This graph shows the Taco Bell and Burger King advertising spending in the United States in 2016. That year, Taco Bell invested 375.9 million U.S. dollars in advertising in the U.S., while its closest competitor, Burger King, spent 900 thousand dollars less in the same period.

Taco Bell and Burger King advertising spending in the United States in 2016 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

February 2018

More information

Region

United States

Survey time period

2016

Special properties

measured media only

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2013 comes from an earlier AdAge article.

Citation formats