This statistic shows the largest advertising categories in Brazil in 2017. The retail sector ranked first, spending almost 23.5 billion Brazilian reals on advertising in Brazil in the presented year (approximately 4.85 billion U.S. dollars at December 31, 2017 exchange rates).
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Leading advertising categories in Brazil 2017
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Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
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This statistic shows the largest advertising categories in Brazil in 2017. The retail sector ranked first, spending almost 23.5 billion Brazilian reals on advertising in Brazil in the presented year (approximately 4.85 billion U.S. dollars at December 31, 2017 exchange rates).
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This statistic shows the largest advertising categories in Brazil in 2017. The retail sector ranked first, spending almost 23.5 billion Brazilian reals on advertising in Brazil in the presented year (approximately 4.85 billion U.S. dollars at December 31, 2017 exchange rates).
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- Release date
- April 2018
- Region
- Brazil
- Survey time period
- 2017
- Supplementary notes
-
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
Figures have been rounded.
More information
- Region
- Brazil
- Survey time period
- 2017
- Supplementary notes
-
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
Figures have been rounded.
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Statistics on "Advertising in Brazil"
- Overview
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)Highest contributing advertising markets worldwide 2017-2020
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)BRIC countries: ad spend 2014-2022
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)Ad spend in São Paulo, Brazil 2010-2017
- Key figures
The most important statistics
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2017
- Distribution of advertising and marketing agencies in Brazil in 2017, by sectorBrazil: advertising & marketing companies 2017, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: TV ad spend 2009-2017
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by typeBrazil: TV ad spend share 2015-2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)Radio ad spend in Brazil 2017-2022
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: newspaper ad spend 2009-2017
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: magazine ad spend 2009-2017
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Digital media
The most important statistics
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)Digital ad spend in Brazil 2015-2017
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)Brazil: online ad spend 2015-2017
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
- Audience of desktop advertising in Latin America in 2017, by country (in 1,000 users)Latin America: desktop advertising audience 2017, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Brazil: leading advertising categories H1 2017
- Brazil: car advertising spending H1 2015-2017
- Brazil: telecommunications ad spending H1 2015-2017
- Brazil: ad spend in pharmaceuticals H1 2015-2017
- Brazil: culture, leisure, sports & tourism ad spend share 2015-2017
- Brazil: real estate ad spend H1 2015-2017
- Brazil: ad spend in finance & insurance H1 2015-2017
- Brazil: ad spend in culture, leisure, sports & tourism 2015-2017
- Brazil: ad spend in personal care & beauty H1 2015-2017
- Brazil: food advertising spending H1 2015-2017
- Brazil: ad spend in consumer services H1 2015-2017
- Brazil: beverage advertising spending H1 2015-2017
- Brazil: ad spend in the retail sector H1 2015-2017
- Brazil: ad spend in media H1 2015-2017
- Brazil: ad spend in public administration & social services H1 2015-2017
- Italy: advertising investments 2018, by sector
- Advertising spending change in Singapore 2008-2015, by medium
- Data relevance for the planning of digital media in Spain in 2015
- Italy: distribution of advertising investments in the luxury sector 2017, by channel
- Media where advertising investment grew the most in the Christmas season Spain 2015
Studies
- Advertising in Brazil
- Advertising in Belgium
- Advertising in Italy
- Advertising in the Netherlands
- Advertising industry in Spain
- Advertising market in the U.S.
- TV advertising in the U.S.
- The magazine industry in the Netherlands
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Germany
- BRICS advertising
- Automobile advertising in the U.S.
- Political advertising in the U.S.
Statistics on the topic
Free statistics
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
Premium Statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2017, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Audience of desktop advertising in Latin America in 2017, by country (in 1,000 users)
- Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals)
- Advertising spending in the automotive industry in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in telecommunication services in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the pharmaceutical sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in culture, leisure, sports and tourism as share of total ad spend in Brazil from 1st half 2015 to 1st half 2017
- Real estate advertising spending in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the finance and insurance sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in culture, leisure, sports and tourism in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the personal care and beauty sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Food advertising spending in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the consumer services sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the beverage industry in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the retail sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the media sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the sector of public administration and social services in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Distribution of advertising investments in Italy from January to November 2018, by industry sector
- Advertising expenditure growth in Singapore from 2008 to 2015, by medium
- Relevance of data as a Key Performance Indicator (KPI) in the planning of digital media campaigns in Spain in 2015
- Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel
- Ranking of media in which companies intended to increase advertising investment in the Christmas season in Spain in 2015
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