Brazil: leading advertising categories 2018

Published by Statista Research Department, Jan 7, 2021
This statistic shows the largest advertising categories in Brazil in 2018. The retail sector ranked first, spending almost 27 billion Brazilian reals on advertising in Brazil in the presented year (approximately seven billion U.S. dollars at December 31, 2018 exchange rates).

Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)

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Release date

May 2019

Region

Brazil

Survey time period

2018

Supplementary notes

According to exchange-rates.org, one Brazilian real equaled 0.25765 U.S. dollars on December 31, 2018.
Figures have been rounded.

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