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Leading 10 goods and services purchased via app 2018

Published by Statista Research Department, Nov 27, 2020
In a survey of 2018, 9.1 percent of respondents in Italy declared to top up their phones through an app. In fact, this was the most common service purchased on an app in Italy. Moreover, consumer electronics followed in the ranking, with 8.4 percent. Additionally, books, CDs, and DVDs held eight percent of the share.

Leading ten goods and services purchased through apps in Italy in 2018

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Release date

June 2018

Region

Italy

Survey time period

11-16 May, 2018

Number of respondents

2,109 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Data refer to purchases occurred in the past three months.

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