Refrigerators online sales growth due to COVID-19 in Russia, by marketplace

In the view of the coronavirus (COVD-19) pandemic , Russians' purchases of refrigerators and freezers skyrocketed over the second week of March 2020. Namely, on good.ru, sales of such products grew by more than 16 times over the observed period relative to the yearly average in 2019, while ozon.ru recorded a fourfold growth of refrigerator and freezer sales in March 2020.

Panic shopping in times of coronavirus (COVID-19)

  The coronavirus outbreak and the self-isolation period fueled FMCG sales growth in Russia. Online sales of fast-moving consumer goods reached historic heights and never-before-seen growth rates over the named timeframe. Furthermore, distance work and education contributed to an increased demand in office appliances, among which laptops were one of the most purchased devices.

Business climate during the coronavirus (COVID-19) pandemic in Russia

    The COVID-19 spread, hand in hand with the crude oil price crises, made the Russian economy tremble, leaving its footprint on every business segment. The most affected, however, were reported to be offline retail businesses. While the traffic in shopping malls was dropping on a daily basis, the highest losses from the ongoing crisis were projected to be carried by this specific segment.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Year-over-year e-sales growth of refrigerators and freezers in the view of the coronavirus (COVID-19) in Russia in March 2020, by marketplace

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Sources

Release date

March 2020

Region

Russia

Survey time period

March 2020

Supplementary notes

* In March 2020.
** On March 13-18, 2020.
*** On March 14-19, 2020.

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