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Emerging consumer types in the Netherlands due to the coronavirus 2020

Emerging consumer behavior types in the Netherlands due to the coronavirus in 2020

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Release date

October 2020



Survey time period

October 3, 2020

Number of respondents


Age group

18-34 years

Special properties

Consumers in the Netherlands

Method of interview

Email survey

Supplementary notes

*The source does not provide the number of respondents per age group. This is the total number of respondents of 18 years and older.

The results have been weighted to represent the entire population.

The answers were not mutually exclusive.

Release date is date of creation.

Source survey statements were as follows: "I'm planning to keep my home stocked with more than I immediately need" (stockpiler), "I will purchase more from brands that have responded well to the (coronavirus) crisis" and "I plan to buy more locally sourced items going forward even if they cost a little more" (socially conscious shopper), "If I found a great deal on a non-essential item, I would buy it today" (bargain hunter), and "I'm OK with spending more on convenience" (convenience seeker).

The figure for "The socially conscious shopper" was calculated by Statista as an average of the results for two statements indicated above.

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Statistics on "Shopping behavior in the Netherlands"

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