Online shopping growth rate in Brazil by holiday

This statistic shows the growth rate of sales generated by online shopping on selected days in Brazil in 2018. That year, Black Friday online sales saw an increase of 23 percent when compared to the previous year.

Growth rate of online sales on selected days in Brazil in 2018, compared to the previous year

Characteristic	Growth rate of sales
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Release date

March 2019

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Region

Brazil

Survey time period

2018

Supplementary notes

Consumer's Day (known in English as World Consumer Rights Day): March 14.
Mother's Day: Two-week period preceding Mother's Day (every second Sunday of May).
Lovers' Day: Two-week period preceding Lovers' Day (June 12).
Father's Day: Two-week period preceding Father's Day (every second Sunday of August).
Children's Day: Two-week period preceding Children's Day (October 12).
Cyber Monday: Last Monday of November.
Black Friday: November 22 to 23.
Christmas season: Two-week period preceding Christmas (December 25).

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