Brazil: online shopping revenue 2019, by holiday

In 2019, online sales during the ten-day long Christmas season in Brazil – that is, from December 15 to 24 – generated more than 14 billion Brazilian reals in revenue. Combined, Black Friday and Cyber Monday generated almost six billion reals in online sales.

Sales revenue generated by online shopping on selected days in Brazil in 2019

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Release date

January 2020



Survey time period


Supplementary notes

Figures have been rounded.

Consumer's Day (known in English as World Consumer Rights Day): one-week period preceding March 14.
Mother's Day: 15-day period preceding the second Sunday of May.
Lovers' Day: 15-day period preceding Lovers' Day (June 12).
Father's Day: Two-week period preceding the second Sunday of August.
Black Friday and Cyber Monday: November 28 and 29, and December 2, 2019.
Christmas season: from November 15 to December 24.

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Statistics on "Black Friday e-commerce in Brazil"

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