Brazil: online shopping revenue 2020, by holiday

Sales revenue generated by online shopping on selected days in Brazil in 2020

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Release date

December 2020



Survey time period


Supplementary notes

Figures have been rounded.

Consumer's Day (known in English as World Consumer Rights Day): one-week period preceding March 15.
Mother's Day: 15-day period preceding the second Sunday of May.
Lovers' Day: 15-day period preceding June 12.
Father's Day: Two-week period preceding the second Sunday of August.
Black Friday: November 26 and 27.
Cyber Monday: November 30.
Christmas season: 14-day period preceding December 24.

Figures retrieved from various sources, including Ebit | Nielsen, Extra, and Canaltech.

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Statistics on "Black Friday e-commerce in Brazil"

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