Highest grossing online retailers 2021, by first-party online sales

Published by
Stephanie Chevalier,
Apr 6, 2023
In 2021, Magazine Luiza – also known as Magalu – was the retailer with the largest first-party online sales value in Brazil, with roughly 26.7 billion Brazilian reals. Americanas ranked second, with 19.1 billion reals, followed by Via, with 16.8 billion.

Leading e-commerce retailers in Brazil in 2021, by first-party online sales value (in billion Brazilian reals)

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Release date

February 2023

Region

Brazil

Survey time period

2021

Special properties

first-party (1P) sales only*

Supplementary notes

* It excludes retailers who did not disclose their first-party online sales value.
Numbers have been rounded.

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