
Lovers' Day season e-commerce revenue in Brazil 2014-2021
In 2021, online sales during the 15-day-period preceding June 12 – Lovers' Day in Brazil – generated 6.9 billion Brazilian reals in revenue. Due to the COVID-19 pandemic in 2020, e-commerce sales for this occasion increased by almost 120 percent compared to the previous year. Lovers' Day was among the