During the 12 previous months to January 2022, office, IT, and communication equipment and supplies accounted for almost 43 percent of online retail sales in Brazil. Furniture and appliances was the second most important e-commerce category based on sales value share, with almost 29 percent. Compared to the 12 preceding months to January 2021, furniture and appliances is the segment whose market share grew the most, by almost two percentage points, whereas other personal or domestic articles shrank by 1.3 percentage points.
Leading retail e-commerce categories in Brazil as of 2021 and 2022, by sales value share
accumulated in the previous 12 months; strictly retail sector*
Supplementary notes
* Excluding construction materials, and automobiles, motorbikes, and auto parts. It also excludes fuels and lubricants (0 percent share).
The date of release is the date of access.
Percentage points exceeding 100 percent are probably due to rounding.
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MCC-ENET. (March 31, 2022). Leading retail e-commerce categories in Brazil as of 2021 and 2022, by sales value share [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
MCC-ENET. "Leading retail e-commerce categories in Brazil as of 2021 and 2022, by sales value share." Chart. March 31, 2022. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
MCC-ENET. (2022). Leading retail e-commerce categories in Brazil as of 2021 and 2022, by sales value share. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
MCC-ENET. "Leading Retail E-commerce Categories in Brazil as of 2021 and 2022, by Sales Value Share." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
MCC-ENET, Leading retail e-commerce categories in Brazil as of 2021 and 2022, by sales value share Statista, https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/ (last visited May 22, 2022)