• Brazil e-commerce category revenue share 2022

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During the 12 previous months to January 2022, office, IT, and communication equipment and supplies accounted for almost 43 percent of online retail sales in Brazil. Furniture and appliances was the second most important e-commerce category based on sales value share, with almost 29 percent. Compared to the 12 preceding months to January 2021, furniture and appliances is the segment whose market share grew the most, by almost two percentage points, whereas other personal or domestic articles shrank by 1.3 percentage points.

Leading retail e-commerce categories in Brazil as of 2021 and 2022, by sales value share

Characteristic	January 2021	January 2022
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Release date

March 2022

More information

Region

Brazil

Survey time period

January 2021 and January 2022

Special properties

accumulated in the previous 12 months; strictly retail sector*

Supplementary notes

* Excluding construction materials, and automobiles, motorbikes, and auto parts. It also excludes fuels and lubricants (0 percent share).
The date of release is the date of access.
Percentage points exceeding 100 percent are probably due to rounding.