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Brazil: retail e-commerce category revenue share 2019

In 2019, telephony products (including mobile phones) accounted for almost one fifth (19 percent) of the online retail revenue in Brazil. It was followed by the category of household appliances and ventilation with 16 percent of revenue share. In terms of sales volume share, fashion and accessories ranked first in Brazil's e-tail.

Most popular retail e-commerce categories in Brazil in 2019, by revenue share

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Sources

Release date

February 2020

Region

Brazil

Survey time period

2019

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "E-commerce in Brazil"

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