Online shopping average sales value per checkout in Brazil by holiday

This statistic shows the average sales value per checkout generated by online shopping on selected days in Brazil in 2018. That year, Black Friday generated an average sales value of 608 Brazilian reals per checkout, while during Christmas season checkouts had an average value of 475 reals.

Average sales value per checkout in online shopping on selected days in Brazil in 2018 (in Brazilian reals)

Characteristic	Average sales value per checkout in Brazilian reals
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Release date

March 2019

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Region

Brazil

Survey time period

2018

Supplementary notes

Consumer's Day (known in English as World Consumer Rights Day): March 14.
Mother's Day: Two-week period preceding Mother's Day (every second Sunday of May).
Lovers' Day: Two-week period preceding Lovers' Day (June 12).
Father's Day: Two-week period preceding Father's Day (every second Sunday of August).
Children's Day: Two-week period preceding Children's Day (October 12).
Cyber Monday: Last Monday of November.
Black Friday: November 22 to 23.
Christmas season: Two-week period preceding Christmas (December 24).

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