Purchase frequency of sporting goods in Germany 2016

This statistic shows the results of a survey conducted in October and November 2016 in Germany on the purchase frequency of sporting goods in Germany. The survey found that 14 percent of respondents bought sporting goods once a month, while six percent did so several times a month.

How often do you buy sportswear, athletic shoes and/or sports equipment and gear?*

More than once a monthOnce a monthEvery 3 monthsEvery 6 monthsOnce a yearLess than once a year
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Release date

November 2016



Survey time period

October 26 to November 4, 2016

Number of respondents

1,000 respondents

Age group

18-69 years

Special properties

Respondents who hadn't "never" bought sports brands and knew at least one sports brands

Method of interview

Online survey

Supplementary notes

Single answers.
* Lifestyle products included besides sports brands.

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Statistics on "Sporting goods in Germany"

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