Survey on consumer preference for bargain offers in Germany 2016-2019

This statistic shows the results of a survey on the consumer preference for bargains and cheap offers in Germany from 2016 to 2019. During the 2019 survey period it was found that roughly 13.26 million Germans aged 14 years and older stated that they fully agreed with the statement "I always look for bargains and cheap offers."

Level of agreement towards the statement "I always look for bargains and cheap offers" in Germany from 2016 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 Mio. Personen
2017: 23,106 respondents, projected base of 70.09 Mio. Personen
2014: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

The original German statement was phrased as follows: "Ich bin immer auf der Suche nach Billigangeboten".

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